What we offer :

advertising and promotion research studies
advertising research
promotion research
film evaluation test (fet)
media research
pre & post advertisement tests
ad hoc
readership surveys
dip stick studies
business intelligence services
quantitative research services
qualitative research & insights services
corporate and employee research studies
corporate image studies
desk research services (secondary research)
product and packaging research studies
b2b research studies
trade audit
partner identification
industrial market research studies
feasibility studies
techno economic viability (tev) study
macro economic studies
need assessment
potential estimation
market assessment
prognostic studies
due diligence
sourcing strategy
customer satisfaction research studies
real time customer tracking
real time customer feedback
strategic market research studies
concept
understanding consumers
investigating market
developing concept
development
refining product/ service
positioning studies
naming studies
visual identity
communication
packaging studies
advertising studies
refining communication
merchandising studies
relationship
customer tracking studies
trends
redesigning studies
brand research studies
consearch (consumer research)
brand name connectivity
brand name & logo tests
brand image correlation studies
brand assessment studies
brand profiling studies
brand equity studies
consumer attitude research
diagnostic research (diagnosing reasons for switchers)
purchase behavior studies
consumer profiling studies
product test
concept test
package studies
market segmentation
usage & attitude studies
track studies
distribution, channel & retail research
mystery shopper insights (msi)
360 consumer products & services
mystery testing services
location research studies
retail management studies
retail audits
dealer studies
marketing effectiveness audit
business opportunity identification
tactical assistance
pricing research studies
pricing sensitivity
market intelligence services
competitive research studies (competitors mapping)
multi cultural research
election research
opinion polling
political and social research
rural market studies
industry structure & competition mapping
consumer / physician panelist studies ( and more.)

key data acquisition methodologies :
quantitative data acquisition methodology
face to face interviews
central location test (clt)
capi
cati
cawi

qualitative data acquisition methodology
in depth interviews
focus group discussions
house visits & observation
mystery audit
automotive exercises (car / bike clinic)
ethnography
observations
secondary data acquisition services

state of the art data acquisition operations
1. Quality research using state of art tools and techniques
a. Fieldwork quality

we believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back checkers and operations across the different methodologies paper and pencil interviews computer aided telephonic interviews and computer aided personal interview.
B. State of art tools and techniques

we apply advanced analysis to provide insights not just numbers, for example: multivariate analysis allowing for in depth understanding the relations between the variables yielding the optimum results. Examples include principal component analysis, regression analysis, and correspondence analysis, among others.

Mx software supporting market research and sensory analysis tools such as penalty analysis, turf analysis, among others.
C. Quality checking approach

we employ strict quality checking approach

for all types of studies: prior to fieldwork we do extensive field brief training, mock calls and pilot testing.
for face to face interviews:

50% back check for all the questionnaires (vs esomar standards of 30%), along with 10% accompanying interviewers.
regional back checkers ensuring daily checks for best quality.
100% scrutinized questionnaires.

for mystery shopper

supervisors accompany the interviewers at least 50% of their visits.
cards / photos / receipts are attached with mystery shoppers questionnaires.
random visits are done by supervisors / back checkers for a sample stores visits done by the mystery shoppers in the same day to ensure high accuracy.

for computer aided telephonic interviews

available auto dialer to call randomly from the database.
all the phone calls are recorded for later quality checks.
supervisors listen to most of the interviews done by the interviewers live to provide feedback.

2. Speed and scalability in research execution

we have flexible and easily scalable workforce and facilities:

for cati: we have an access to extra call center facilities that can go up to 35 40 extra seats based on urgency of ad hoc research needs.
for face to face interviews and mystery shoppers: we have up to 40 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner

3. Top notch team balancing robust category understanding and deep research expertise

extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenges.

Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries.
4. Best value for your research budget

given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research.

Without compromising on quality, we enable you to do more with your research budget.

Field work and data acquisition services :


offering field work and data acquisition services around 25 major locations in india.
dedicated team to handle outsourced data collection projects.
having wide specialized field network all across india.
primary data acquisition services (all across india)

face to face interviews
in depth interviews
focus group discussions
central location test (clt)
moderation services
interpretation services
house visits
ethnography
dip stick surveys
observation studies
automotive exercises (car / bike clinic)
capi, cati, cawi and more.

findings report generation (report writing)
quantitative analysis support (spss)
qualitative analysis support (findings & analysis)
secondary data acquisition services

business consulting services :

are your competitors talking about you in their boardrooms? does your strategy guide how you allocate resources? can every employee articulate your strategy and are they empowered to execute on it? at arrow point, we see strategy as much more than a plan.we build tailored solutions to help clients achieve sustained growth and emphasize mobilization from day one. We begin by helping clients choose where to focus so they can outexecute and outinvest their competitorsand ultimately generate higher returns.

Thus, we pour our dedicated focus with utmost care to offer,

business plan services
detailed project report services (bankable)
to our valuable clients.
arrow points strategy practice is anchored by six strong beliefs on strategy
there are few bad businesses, but many bad strategies. Returns are generated by delighting customers and beating the competition, not by pursuing hot markets.
good strategies create a path to leadership economics. In a correctly-defined business, one or two competitors with superior economics, enabled by strong leadership, usually capture the profit pool. The paradox of leadership is that the strongest companies are often the furthest from achieving their full potential.
a companys first priority should be unlocking the full potential of the core. Strategy is the science of allocating scarce resources. Companies that are sustained value creators know their core and focus their resources on attaining full potential before pursuing adjacenciesand then only with ruthless discipline.
leadership starts with competitive advantage. Strategies lacking a sharp definition of how to win, relative to the industrys rules of the game, seldom return their cost of capital. Leadership requires companies to combine superior capabilities and assets to form strong, repeatable differentiation.
customer advocacy is the acid test of competitive advantage. Most companies fail to deliver a superior customer proposition; however, sustained value creators are twice as likely to get it right. But no matter how good your proposition, low cost is critical to staying competitive and fueling reinvestment.
a good strategy is one that can be implemented. The reason many strategies dont deliver results is the failure to change behaviors. Winning strategies are designed for and with the front line and are understood throughout the organization, not just in the board room.

Customer strategy & marketing

customers are the source of real growth. Arrow point combines in-depth customer insights with practical expertise in operations and economics to help our clients create sustainable, organic growth. Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at .

With our team of experts, arrow point brings depth of experience in the following areas:

customer insights and segmentation: we help clients understand customer needs and behaviors using our robust approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"the area of distinct advantage over competitorsto inform business decisions and investment allocation.
product and category management: we help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
pricing: we help resolve the pricing paradoxpricing is almost always the #1 profit lever, yet it remains under-developed in most companiesby building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
sales and channel effectiveness: we help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
marketing and brand strategy: we help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
customer experience: we work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
loyalty:we help companies nurture promotersloyal customers who are more profitable, and who are active proponents of your business in good times and bad.
go to - market (gtm) strategy: we help companies build powerful, integrated go-to-market systems that build a bridge between a companys strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.

Customer-centric businesses build a virtuous cycle we call the "customer wheel." we help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization