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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.

Activation shifts the focus to the core of marketing: stimulating the buying process. There are various reasons why this focus is so important and why advertisers opt for brand activation instead of the traditional campaigns. Brand activation addresses the key issues in marketing.

Out of home advertising (or ooh advertising) is advertising that reaches the consumer while they are outside the home. Out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), andor in specific commercial locations (such as in a retail venue). Ooh advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Web development is a broad term for the work involved in developing a web site for the internet (world wide web) or an intranet (a private network). Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Most recently web development has come to mean the creation of content management systems or cms. These cms can be made from scratch, proprietary (such as open text) or open source (such as drupal). In broad terms the cms acts as middleware between the database and the user through the browser. A principle benefit of a cms is that it allows non-technical people to make changes to their web site without having technical knowledge.

A marketing consultant works with companies to create and implement marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary and ensure that the companies gets the best results from their marketing efforts.