A friend of mine spent thousands of dollars setting up his business website, doing seo, ppc and social media marketing. And is now getting tons of clicks to his website. Sadly though these hits are not translating into business. Identify with the story?Well, most businesses do. And the problem lies in not developing a comprehensive online strategy. While you remembered to hire the best designer, programmer, the seo and the ppc management guys, what you ignored was the landing page - the first page that your site visitors are going to land on.
Delhi, India
