The social medial marketing which is an essential strategy for the online marketing. Social media marketing is a process of increasing traffic to website or garners the attention of the masses through the medium of the social media networking sites. The social media networking sites are basically those sites where people are able to connect, communicate, interact and share their thoughts, professional profiles, create new relationships be it personal or professional such as the Youtube, Google plus, Twitter, LinkedIn, Facebook etc. the Facebook, Linkedin and the Twitter are considered as the chief essential sites for the social media marketing. These sites basically require the social interaction which is done through posting, sharing of pictures, videos, and files, and commenting.