Prudential Digital Media

Customer Interaction Management

Prudential india helps to create a sense of intimacy between your organization and your customers through customer interaction management. It is more than just the exchange of information; it is creating a connection with your customer that generates successful customer interaction management. Whether it is face-to-face, by phone, e-mail, and web or other channel, customer interaction management requires an understanding of the people, process and technology that are necessary to make customers have the kind of contact experience that leaves them feeling cared for and satisfied. Successful customer interaction management means more customers and more revenue—customers go where the quality of contact is best. Whether it is delivering the contact to the correct resource in an organization, or providing the information necessary for employees to properly handle the contact, the right technology is a critical component of customer interaction management.