Search Engine Optimization (SEO) is the art of both building and promoting a website to ensure the highest possible rankings in the major search engines. The aim is to use various SEO coding and other advanced techniques to make a website appear in the first few positions of the results when people search for specific words or key phrases on search engines such as Yahoo, Google or MSN etc.
Pay per click or ppc management is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique.
Landing pages are a critical component of many online marketing activities, such as pay per click, email, and affiliate marketing. We optimise these landing pages to make them search engine friendly and effective.