Ppc is a form of internet advertising that helps drive traffic to your site. Ppc advertisements on search engines mean you only pay if someone clicks on that advertisement and links to your site as a consequence. Keywords or key phrases are important in ppc advertising to ensure your advert shows up on pages with related content. Ppc management can be open to shrewd black hat practices by some seo companies. with seo novus, you can be assured of working with an ethical white hat search engine optimization specialist.