Mistakes happen in conference rooms and client interactions when personal opinions are mistaken to be truths about what your consumer thinks.
To prevent perceptions from becoming generalised truths, we believe in objective methodologies to understand what exactly your consumer is thinking and what he desires from your brand.
Thus, research is a crucial step in our way-of-work. Once we know what the demands are and have hit the nail on its head, half of our task is done successfully. We dont believe in selling honey to honey bees as that will just elicit some painful stings.
Pune, Maharashtra, India 
