Social media optimization (SMO) is the use of a number of social media platforms and communities to generate publicity to increase the awareness of a product, brand or event. Now a days masses are always hooked to social platform on computers and mobile devices through internet. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, Facebook, Pinterst, Youtube etc. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media.