Search engine optimization or SEO primarily refers to the technique of naturally enhancing the visibility of a website, or a web page in the search engine result pages. When any website gets ranked higher in the search engine results, that particular website appears more frequently in the organic search results list. And hence that website receives comparatively more internet visitors. This unpaid search engine optimization plan may include different types of searches, such as local search, news search, academic search, image search, industry specific vertical search, and video search, etc. SEO is a proven method which helps to attract more visitors and improve your online business performance. Hence appropriately optimizing a website is essential for every small and large business enterprise. In fact, the natural way of search engine optimization is the best way to successfully generate business leads compared to any other website traffic building strategy. The more is the visibility of your website on the internet, the higher it gets listed in the major search engines like Google, Yahoo, Bing, AltaVista, MSN, etc. In short, SEO can help to bring you more inquiries, more sales and more business. Thus SEO is regarded as the most efficient solution for online marketing of any product or service.