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"Websites promote you 24/7: No employee will do that." Website is your Real Estate in CyberspaceIn this IT world, the first thing that potential clients do is to check your presence in the web. If you have done things correctly, you will be in the first ones that come up in Google search.If your website has not created an impression in the mind of the potential client, the next obvious step of "face to face" meeting gets "deleted" from the mind of the prospective client. In India, 90% of the Law Firm websites look similar. Some of these websites were created during 2009-2011 period and still they are not updated. We are sure that many of the foreign clients have not considered these law firms for their India related work as the "image" projected is that of an "outdated" Law Firm. A quality website is an investment rather than an expense incurred in your balance sheetWebsite is the first thing a client sees and creating a first impression in the mind of your potential client is your paramount goal. Website should be unique like your firm. Website should display your expertise, your firm's vision and the knowledgeable content which demonstrate to the prospective client(s) that they are in the correct hands. Here is what we can do for youWebsite is a part of your Branding and a custom build website showcasing the "uniqueness" of your Law Firm gets you miles ahead in the competition. Our Services include:Developing Website StrategyCreating Website based on the Brand StrategyContent Writing & EditingSEO (Search Engine Optimization)Social Media IntegrationWebsite analytics review and reportingContinuing Maintenance & Support

SEO means Search Engine Optimization or is also called the Organic Search. SEO enables your website to be ranked at higher positions in Search Engines (e.g. Google, Bing, etc.) for certain key words related to your law firm or its area of practice. In today's world, prospective clients depend heavily on Internet to find more about a law firm or their practice. During a Google Search, if your Website is not coming in the first page of Google Search Results, then you have really lost the Prospect. Generally, no one goes beyond the first page of Google Search as his/her needs are met by the Search Results coming in the Google's first page itself. Moreover, the presumption is that if you are good you will come in the first page of Google Search results. Why client prefer SEO is that its reach and visibility are so huge that it can drive significant revenue growth for the client. "World" is your playground when you use the Internet. Why SEO?Google is one of the easiest ways to obtain potential clients. 97% of consumers use Google than Yellow Pages for knowing more about products & services. The problem is that every law firm knows this fact, and this has made the SEO space highly competitive. Your clients and potential clients use Google first to get answers for their legal queries. So, you have get actively involved in this game. Additionally, your competition is already there. You don't have a choice. There are thousands of Google Searches happening every minute. If you don't equip your website with appropriate content and carry out SEO, you are not visible to thousands of querist. To be in Business, you have to be visible to your potential clients. Our Services include:Keyword SearchesCompetitor AnalysisSEO StrategyContent Review & Editing for SEOSEO - Technical (Website Development)SEO & Social Media StrategyAnalytics

CONTENT is the KINGCommunication is the Key to start a relationship. For maintaining the relationship also, Communication is vital. Content is the heart of any communication. Content is that which separates you from the rest of the crowd. Content comes in different forms for a Law Firm. Content can be in the form of Content in your Collaterals, Website Content, Email Updates, Newsletters you provide to clients & prospective clients, etc. Your Content should be able to start a relationship and also maintain the same. For e.g. your website Content should demonstrate your authority over the Practice Area as well as commitment to your existing & future clients. Why should you Outsource Content?Your core business is to help your clients with the correct legal advice. Your focus should be on your core business. You should not waste your billing time. We can deliver content much faster than from your in-house team. Even the top law firms in India take 48-72 Hours for publishing a latest case law of Supreme Court in their website or for creating a short write-up for sending to their clients. We provide quality content which distinguishes you from your competition. This quality content will help you in Google Searches to gain visibility. The language we write is for your "ideal" audience. We understand the concerns of your "ideal" target and prepare the content accordingly. We deliver the content in simple English without legal clichs and grammatical mistakes, respecting the time of the "target". No "junior" stuff. Legal Industry is getting more CompetitiveLaw Firms do not want to spend on client development initiatives hoping that Clients will fall out from the sky for them on some auspicious moment. In 95% of the law Firms, the strategy followed is the "Hope" Strategy.

Law Firm's success depends on attracting new clients & retaining the existing client base.What is your Plan for: (1) Attracting New Clients; and (2) Retaining Existing Clients. A written Business Development Plan is vital for the success of your Law Firm, as it will greatly help the Law Firm to organize its efforts. Moreover, if only you have a written Business Plan, you will be able measure the effectiveness of the plan on an ongoing basis, and if any failures are there in implementation, the same could be identified and corrected as quickly as possible. Where are we standing?There is stagnation in the demand for legal services in India. As you have experienced, Client loyalty is dead. Client will go to the Law Firm which gives him more value, comfort or even lesser fees. Added to this, more number of new law firms have emerged in the last two years. In 2019 alone, there were 16 law firms started in India by Partner(s) who have left reputed law firms. We knew about these new law firms as it was reported by the media. What about the unreported? The new law firms have started the price wars and now have made the fee quote very competitive. Law Firms, primarily, are always Reactive not Proactive due to the market needs.Law Firms are always busy working on client's cases and other legal matters, which burns their entire time and energy. In a fast paced environment which predominantly strives to address the daily urgent legal issues of clients, a Law Firm's strategic planning which tents to address issues 6 months from now, always take a back seat.

Law Firms urgently require a Digital Plan. WHY? Technology has completely destroyed the level playing field and to survive in the fast paced Internet economy, you need to desperately have a Digital Plan for your client development activities. Today, for each and everything, people use Google and this is not different in case of addressing the legal problems of your potential and existing clients. Carrying out client development initiatives for law firms in the digital world is dependent on a number of factors, namely, a professional website with high quality content, SEO, an active Social Media and well written Email updates. You need an efficient Digital Plan to use the above factors to actively supplement your Business Development activities to create a significant growth for your law firm. The Digital Plan, as mentioned above, has many components which need to independently and collectively work together for its success. How are these components connected? Without SEO, no traffic will come to your Website. Even if some viewers come to your Website by chance, the quality-less Content will drive them away. Without SEO and updated Content, your website will become redundant. So new client leads through your website will come to a stop.

How can you be VISIBLE in the crowded Legal Market?As per the Bar Council Rules, Law Firms cannot advertise in India. However, there are many legal ways by which you can be VISIBLE before your potential clients. VISIBILITY for a law firm is the most important factor affecting its business, the prime reason being that without knowing your existence, how will the prospective client hire you to represent them. Business is primarily a popularity contest before it becomes a proficiency contest.The most sold products/services in the market are the most marketed ones. More the clients are aware about your law firm, more work will flow. In the business world, it is not the best products that sell but it is the best marketed products (For e.g. Coca-Cola, Maggi, etc.). Similarly, in the legal market also, it is the most visible law firms that sell more. Obviously, there are many pertinent factors that influence the growth of your law firm like your legal expertise, your team of lawyers, your work culture, etc. but all these things are secondary as the prospective client has to first know the name of your Law Firm for starting a professional relationship with you.

Law Firm's success depends on attracting new clients & retaining the existing client base. "You cannot teach a man anything. You can only help him discover it within himself." According to Game Theory, the Game of Business is an infinitive one. In this Game, you can win only by staying & playing the Game as long as it lasts. The incompetent players (i.e. failed businesses) drop out as they do not have the resources (i.e. Money, Talents, etc.) to continue the Game. You win an infinitive Game only by playing the Game better than the competition by constantly upgrading your skills to adapt to the realities introduced by the market and the new technologies. Law Firms who are best in the Game impart adequate trainings to their employees at regular intervals to upgrade to the market realities. Seminars, Conferences, Retreats are a part of the training program. We provide Trainings to Partners and other lawyers of your Firm equipping them for the modern legal market, and making them the Rainmakers of the Organisation.