Graphic design makes customers either go to you or your competitors, so it better be good, if you want it your way. It's an investment that reaps effective results for your business, hence make sure that the impression that you are making is appealing enough to retain customers. Various ways are used to craft and collaborate words, symbols, and images to create a visual depiction of messages and concepts. A graphic designer generally brings into play typography, visual arts and page layout techniques to fabricate the end result. Mainstream applications of graphic design encompass identity (logos and branding), advertisements, web sites, publications (magazines, newspapers, and books), and product packaging.