AdColl

Radio Advertising

Fm radio advertising in india started with the launch of radio city bangalore, on july 3, 2001, as india's first private fm radio station. Hitherto, only all india radio popularly known as air used to broadcast radio content and radio ads in india. Worldwide fm radio advertising contributes to almost 10% of total marketing spends but in india radio advertising accounts for less than 5% of marketing spend. Popular fm stations in india are radio mirchi, radio one, red fm, radio fever and fm air rainbow. There are approximately more than 80 fm stations across cities in india. Large fm radio markets are bangalore, delhi, chennai, kolkata, and mumbai.