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B2B Search Marketing: Buyer Is The King

By: Admin In: B2B Last Updated: 2011-02-07

If you are a businessman, your sole objective must be to attract more and more prospective buyers. In this current era or to say the web dominated era, most of the B2B businesses are conducted and largely promoted online using various marketing strategies. But having online presence doesn't really translate success. Scared! Confused! Don't be..Success can easily be attained only if you track the way in which prospective buyers search for a certain product or service. Now you must be thinking how you will achieve it...it's simple by carefully drafting your search marketing or keyword marketing strategies.


Here, in this write up we will let you know the tips that will help you in making effective keyword search strategies for optimized websites. Following these will better your website's chances to be displayed on organic search results.


Each Buyer Is Different: Usually online marketing strategies fail because they do not cater to the whole group of buyers but are focused towards few. It should be kept in mind that when a buyer makes a purchase it is mostly a collective decision. So, your marketing plan should be not for one person but for a group.


  • The interests, needs and agendas are diverse for different people and thus their way of searching differs.
  • One person can look for technology while the other can base its search on cost-effectiveness or the easy operation.

So, what becomes essential is that your keyword strategy should be relevant to all.


Terms Used To Describe Products Should Be Known To All: Keywords strategies include use of vernacular web terms. Prospects are not well-versed with that industry lingo and thus tend not to reach your products online. These mistakes should be avoided in order to gain an effective web presence.


What To Do? Following are the points that should be followed in order to promote its business in the right manner using keywords strategies.


  • Put in user-friendly terms that can easily be used by the prospects while searching.
  • Brand names are not known to all, so avoid using them as keywords.
  • Use of advanced technologies hampers keyword searching.
  • Spot out the buyers and influencers that are involved in your prospects' purchasing process.
  • Think on the lines of your customers. Think both about the products and the solutions the prospects look out for.
  • Create various landing pages on your website that act as entry points and thus facilitate different search techniques.

Taking care of the above mentioned points will assist you in creating an effectual search marketing strategy for your business.

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