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Benefits Of A B2B Directory

By: Admin In: B2B Last Updated: 2014-07-31

B2B (business to business) is based on transaction among businesses for commercial basis. Hence, to look up buyers, sellers, dealers, manufacturers etc a common platform that has been established online is referred to as a B2B Directory. It is a place where anyone owning a business can register. Now the question arises why register on a B2B Directory? To answer your question, here are some benefits of enlisting your business in a directory:

  • The scope of exposure is very wide. It is the best way to make anyone in the world aware about your presence. It also states what your business is about what you have to offer.
  • The cost of registering with a B2B Directory is very less compared to the facility and exposure it provides. You have to just have pay a yearly subscription fee. It is a small investment in terms of money but you reap great returns.
  • You can filter out buyers and sellers you are interested in by putting specific keywords in your search. You can choose to get notified if anyone posts a product you may be interested in.
  • If you register on a B2B Directory it automatically raises your chances of coming up in search results. Since B2B Directories invest in search engine optimization (SEO) campaigns, it is beneficial for you as well.
  • Since it is global platform, you have access to profiles and products that you competitors post as well. It is a great opportunity for you to analyze and do market research.
  • B2B Directory can be used for brand promotion at relatively low cost compared to other forms. If you choose to become a premium member, they will design you logo, website and higher ranking in searches. You will directly be put against leading companies which is not possible in any other promotion technique.
  • You can expand your business network easily if your are registered with a B2B directory.If you are a small business owner or new to the market scenario, a B2B Directory is all you need to give your business that extra boost it requires. Once you are registered, a completely new world of B2B transactions will open up for you. All you need to do is research and find a credible B2B Directory that has reach globally. Get in contact with them, regarding what type of membership you would like to avail and get things in motion.

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