Leads Generation

  • Tools For Lead Generation In B2C and B2B
    By: Ankit Gupta | In: Leads Generation |Last Updated: 2012-04-30

    Before getting into the complexities of B2C and B2B, let's have a brief recap of the concept of lead generation. Lead generation is a marketing term, commonly used in Internet fraternity that refers to the generation of interest among the consumers regarding a product or service of a busines...

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  • How To Make Your PPC Program Successful
    By: Ankit Gupta | In: Leads Generation |Last Updated: 2012-03-05

    PPC programs help to increase traffic to your website. They are a program in which for per click on the website the advertiser pays the hosting service. It is generally paid for by advertisers to search engines and other internet publishers, for every single click on their advertisement. It ...

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