With the advent of globalization, it has become necessary for corporate firms to have an online presence. With the birth of B2B e-commerce, there has been an unprecedented increase in the international trade through business directories and business portals. These B2B directories act as an open platform & open a gateway for buyers and sellers to interact with each other freely. The companies can get listed on B2B marketplace portals and promote their business and the products and services they offer effectively. Besides, this form of net marketing is proving as an effectual tool for branding ones image and giving wider exposure to the offerings.
B2B marketplace has hailed as a powerful business tool where one can easily browse through a plethora of suppliers, wholesalers, exporters, importers, etc. Besides, the systematic categorization of the corporate firms on the basis of industry adds to the major advantage, which further eases the task of browsing for buyers and sellers.
Features of B2B Marketplace Portals:
So, after reading the write-up, you must have got a clearer idea about the features and functioning of an online B2B marketplace portal.
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