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Features Of B2B Portals And Their Advantages.

By: Admin In: B2B Last Updated: 2010-11-04

B2B portals involve trade and transaction between two or more businesses. These websites enable business enterprises to form relationships with their distributors, suppliers, resellers and other partners. B2B portals are a part of e-commerce and comprise certain special features which are unique and effective in their own way. You should make sure that your B2B website contains the following essential features in order to make it a useful part of your business.


  • B2B portal should supply the following information
    • Products or Services- their features, prices, etc.
    • The Process-planning, production or serving capacity etc.
    • Customers
    • Suppliers
    • Sales And Marketing Of Products
    • Competitors
  • B2B platform can be used to promote a company's product or services online. The B2B platform can be designed keeping in mind the needs of the customers and the information they would need when they visit your website.
  • There are certain individual consumers and businesses that purchase a group of items such as books, stationery and personal computers. In such cases, the consumers and buyers can have an intermediary between them. An intermediary would be the person who would be a buyer and seller as well, offering the products/services to other businesses.
  • B2B portal ensures the proper electronic exchange of customary business documents such as orders, bills, approval of credit, shipping details and confirmation documents between the businesses who are undertaking the transaction.

B2B Portal Offers Certain Advantages Like:


  • Lowers marketing and selling cost.
  • Entire product information can be displayed by sellers and obtained by buyers (and vice-versa).
  • Shortens the selling and buying cycle.
  • A business gets the advantage of assessing its competitor.

Marketing and selling on the B2B portals is becoming the order of the day as it is very cost-effective while even giving you an edge over your competitors. So, of you want to give your business the desired edge; then B2B portals are the ultimate platform to conduct your business.

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