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Good Customer Services Can Go a Long Way

By: Admin In: Business Last Updated: 2010-04-24

Serving an old customer is much easier than bonding with a new customer. Making a customer comfortable is requisite for building a lifelong bond with him. Once the customer is at ease while working with you and likes the services offered by you, then he is bound to return back. So, it is essential for a company to offer excellent customer services for developing a healthy and a strong relation with his customer.


Do you think that building an effective customer relationship is difficult? The truth is it is not. It is very simple. To know how, read ahead:


How to maintain good customer relationships?


  • Make it sure to remember name of each of the customer. While conversation, call the person by his name as everyone is pleased when you remember his name.
  • Communication is the vital key in the process. Interact with your customers to know about their taste, needs, requirements etc. This will help you become friendly with your customers and help you build strong personal relations with them.
  • You must revert back to your customers via e-mail, faxes or telephone regarding their enquiries or problems related to products. Be quick in communication as it will benefit you in winning the trust of your customers.
  • Take the criticism and feedbacks of your customers in a positive way. Be open to negative comments and work on your drawbacks.
  • Keep in touch with your customers as it will make them realize that you remember them and think about them.
  • Deliver more than what your customers expect from you. Be realistic while promising a deadline. This will help you win the loyalty of your customers.
  • Don't forget to say thank you to your customers. Show gratitude to your customers by saying thank you as often as you can.
  • Smile is the genuine way to show your customers that you are happy to help them and it is your pleasure to serve them.

Developing a healthy and a strong bond with the customers is not at all difficult. But it is not always necessary that your customer is in a good mood. A company must also learn the art of handling the bad mood of a customer.


How to handle a frustrated customer?
Listen to your customer and try to be patient while dealing with him. Be sympathetic and considerate. Try and offer them maximum help. If necessary apologize and be thankful to them.


Make the customer feel good about doing business with you to ensure his utmost satisfaction. This will help you to develop and maintain effective customer relationships which can be long lasting and beneficial for your business.

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