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How IOT Advancements are Helping B2B Marketers?

By: Palak Jain In: B2B Last Updated: 2016-09-05

how-iot-advancements-are-helping-b2b-marketersFrom the watch wrapped around your wrist to the shoes in your feet; the internet has slowly integrated into every silo of our life. Not just that, the applications of internet are deeply rooted in the practices of different marketing firms and the entrepreneurs are making millions from them. In the same light, even the entrepreneurs from B2B market are leveraging IOT powered solutions for their business and the practices are helping them to streamline their business practices effectively. Given below are some of the ways in which IOT Advancements are Helping B2B Marketers in the contemporary days, and how B2B entrepreneurs can leverage these solutions for their business.

Big Data Is The Master
One of the biggest advantages that IOT is providing the marketers is the amount of data it saves for them. The large chunk of data saved by internet-powered smart devices can be used by the companies to monitor the business activities taking place. The data helps the brands to monitor their growth and predict future glitches.

Personalizing Marketing
With the help of the data that marketers gather through Internet of Things, the B2B businesses are personalizing their advertisements to target the specific needs of a particular customer. By doing this, the customers or clients feel special with the personalized offers. The tactic helps the marketers in planning efficiently, and strategizing campaigns that are more customer-oriented.

Real Time Information
Instead of waiting for your data to come in through old-school surveys, with Internet of Things, you get information reported immediately from smart devices; then, you are able to respond with real-time engagement activities. Real-time engagement could be really useful for upsells, reorders, etc. When your buyers will observe that you are paying attention to their each and every requirement, they will be more committed to your company and will continue the business they do with you.

Enhance Customer Relations
The Internet of Things provides an effective way to present, record, and manage the details businesses retrieve from customers. The integration of IOT is rapidly changing the way people perceive, amount and manage their customer relationships today. With the amount of data that is gathered from customers via Internet of Things, the picture of your customer becomes clear. Also, with IoT and sales automation your sales reps get a chance to increase conversations by being able to offer pertinent industry insights.

Monitoring Product Purchase and Usage
Gone the days when data was collected through surveys and other time-consuming processes. The Internet of Things offers marketers an opportunity to access the data related to product usage, which wasnt accessible before due to lack of effective measure to do so. Information about how the customers use the product, when they use the product and how often it is being used allow the companies to persistently improve the quality of their products. This enables the marketers to enhance the product to better suit customer preferences.

The list doesnt end here, however, the above-mentioned reason would be enough to give you a picture of how IOT has revolutionized the B2B market in past few years and the future holds a lot more!

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