How To Earn Maximum Profits From Online Banners?

By: Gaurav Batra In: B2B Last Updated: 2010-04-02

Marketing your products online is a way to acquire huge clientele and profit. All businesses wish to acquire a prominent web presence and make maximum profit by reaching to more and more people. Banner advertisement is the most widely used online marketing tool. Almost, any site you open, some or the other banner ad will be displayed on it. But most of the times businesses create banner ads without giving a prior thought and end up in making a banner that are not effective. Our write up will serve as a tutorial for you explaining all about online banners.

What is an online banner ad?

It is a medium of advertisement on the Internet
Drive traffic to a site by placing its link on the other site
Direct interaction with the users
Made largely using flash, shockwave, etc.

How to design effective banners?

It should be simple: By simple we mean there should be easy clicks without any complications
Information should be crisp: The content of the online banner ad should be short and to the point
Perfect formatting: ensure these three
Logo of your company should be prominently visible: It is very important that your company name and logo is highlighted on the banner.
Logo of your company should be prominently visible: It is very important that your company name and logo is highlighted on the banner.
Link should work efficiently: if the link that carries the visitor to your site is not working then the banner is no more than a waste web product.
Flash images should be interactive and attractive: The flash images or animations used for creating the banner ads should be eye-catchy.

Benefits of having a banner ad:

Draw more traffic: More is the traffic on a site more is the business
Helps earn money through cost per click method
The ROI calculations are made simple
Helps in promoting your product
The results of the online banners can be measured that enables the companies to measure its effectiveness

Cost-effective marketing tool
As the web world is continuously expanding there will be a demand for more innovative ideas for designing an online banner. As the rates of creating and placing online banners are decreasing more and more companies are using them. Thus our write up must have enlightened you on all the basics of an online banner.