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How To Generate Maximum Inquiries Through B2B Portals

By: Admin In: B2B Last Updated: 2012-08-14

B2B Portals or Business-to-Business Portals are emerging as the best destination to promote a business and form strong business network with buyers, sellers and service providers all over the world. But just like any service available on the internet, it is important to consider a few things to get the maximum benefit. Generating a high number of inquiries through B2B Portals is the aim of every company that registers on such portals and by following a few tips, this can surely be done.

Tips To Generate Maximum Inquiries Through B2B Portals

Tip #1: Registration on a reputed B2B portal is the first thing to do.
The registration is mostly free or there is a nominal fee. Next, authentic information regarding company name, address, nature of business and other important details must be properly submitted to attract relevant responses from potential business partners. Limited facilities are available for free members but one can try it for some time to see the response before becoming a paid member.

Tip #2: Submitting proper information about products along with the images is very necessary.
Most of the B2B portals have classification on the basis of industry, type of product etc. Proper information helps the other users to easily locate information on the products/services posted by a company. Complete details of the product including specifications, benefits of the product as compared to that of the competitors as well as trading details attract good response from the buyers.

Tip #3: Making best use of Trade Leads is a good idea.
This service is made available by most of the B2B Portals and B2B Directories. Buyers and sellers can post their Buy Leads or Sell Leads through this service to elicit the required response. Posting detailed information here like product requirement, quantity required, delivery time, destination and other essential information must be posted here as well. Posting an image of a product sample can help in getting more specific responses.

Dos & Don'ts

  • Buyers should not be sent too many reminders
  • Short forms related to any product should not be used
  • Company profile must be updated from time to time to incorporate any new development
  • Responses to listing or trade leads must be attended promptly
  • Any buy requirement must be closely scrutinized to avoid any frauds

By following these tips and guidelines, companies can get maximum exposure on leading search engines and also get amazing services like website designing, trade fair promotions etc. the best way to proceed would be by analyzing the requirement v/s budget and cautiously deal with the other users to avoid getting conned and get the best results.

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