Gone are the days when only sales executives had to keep track of the metrics and fear about their targets. As the world has progressed even the marketers have to be answerable to their bosses. The CEO's of the companies now ask the marketers to keep a record of their targets and present them the metrics when required.
What is the job of a marketer?
A marketer has to create and execute marketing strategies in order to promote the company's offerings. They are ones who are responsible to generate leads.
What can they be questioned for?
We present you with some questions that are important for a CEO to know regarding the marketing department. Following are the most important metrics that a CEO of a company must know:
Why it is essential for the CEO's to get the metrics from the marketers?
Thus the above mentioned metrics, if properly tracked down by the CEO's then the smooth and efficient working of the marketing team is assured. Also, it will surely help in bringing about an increase in the sales of the company.