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Protecting Your Small Business Online Reputation

By: Admin In: Business Last Updated: 2010-03-24

If you are running a small scale business what is the main motto or the aim you long for? The main aim is possibly getting more sales, in turn a profitable business. In the present scenario whether a business is small or big, increase sales can affectively be achieved through widespread promotion.

How do the businesses attain maximum promotion? Internet is the most effectual and fastest means of promoting a business. Having a web presence adds to the credibility of the business but it might turn against you.

What are the repercussions of having a bad online reputation?

  • If your reputation online is hampered then you tend to lose trust of your clients.
  • The potential customers might not contact you.
  • Your profit suffers

How can you protect your online reputation? There are several ways in which you can save your company's name. Here are some of the ways:

Accept that internet has both positive and negative sides :- People believe that internet has only good things to offer but it's not the case. Anything you do on internet can bring a bad name to your business.

Sign up with as many sites as you can :- Every now and then a new networking site pops up on the Internet. You must ensure that you are registered with each one of them. This is advised as people generally take up fake names and builds an account on these sites, you company name can be hampered if your company name is taken by such a fraud.

Register with reputation defender services :- Sites like Power Name, etc. are available on the internet that charges a reasonable amount and reserves your business's name with various networking sites.

Picking up fights or suing the person defaming your company's name is a big NO :- Even if you identify the person slandering your reputation, it is not a wise decision to personally or directly tackle the matter. It is advised to write an article or blog in defense rather than taking up the matter violently.

Ensure that your business website is attractive and informative :- The website that is your business representative online should be designed in accordance with the prevalent designs. It should have attractive graphics and informative content. Also, the URL of the site must contain the company's name.

Seek assistance of a hired professional :- A web professional can be hired to assist you find more ways of saving your online reputation.

Once you lose your reputation it is very difficult to restore it. Thus following the above mentioned ways you can safeguard your online reputation from being defamed.

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5 thoughts on "Protecting Your Small Business Online Reputation"
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  • Protecting website online reputation is very important otherwise you will loss your customer base

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  • It is very helpful. thank you very much.

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