Cognitio Design

With zooming cost of production and dwindling budgets, pressure of higher volumes of work at lower turnaround times with little or no margin for manual error, advent of technology and off course availability of quality and multi-tasking digital pre-press specialists around the globe, outsourcing of digital pre-press services has gained tremendous momentum in the last few years.

We have extensive expertise in providing a wide gamut of pre-press digital processing solutions. Cognitio houses an extremely strong and super-creative team of digital artists, with strong competence in digital art, illustrations, graphics and animation.

Our Digital Pre-press Workflow Solutions include but are not limited to the following activities:

Scanning, Digital Assembly, Storage & and Desk-top Publishing Pre-Press
Design Rectifications
Composing, Typesetting & Page Production

Often confused as one and the same, the difference lies in the approach and execution. Branding is a continuous process. Its essence lies in continuity and integrity in all strategies, approach, activities and documentation. Branding collaterals are expected to carry the brand along with its identity, philosophy and positioning forward, creating lasting impressions in the buyers mind. Branding collaterals, managed strategically and responsibly, with judicious use of design, colour, marks, typography, etc. are irreplaceable assets for a brand. Brand recognition, awareness and recall are established with rigorous and innovative branding initiatives; creative, intelligent and effective branding collaterals being at the helm of such initiatives.

Corporate collaterals serve the purpose of delivering and establishing an organisations business objectives, mission, vision and aspirations. They also look to serve as a platform to present existing business and commercial facts, figures and projections in front of its audience. Corporate collaterals need to be structured, crisp, relevant and specific and reflective of the companys business aspirations and performance. Corporate Collaterals are different from Brand Collaterals in the sense that corporate collaterals are primarily data-driven and objective in nature and are supposed to focus on past, existing and projected information and data sources. More often than not corporate collaterals are used in a definitive manner, a lot to do with existing customers, investors, as well as targeted potential buyer bases, while brand collaterals are all pervading and are a part of the continuous process of branding.