SEO stands for Search Engine Optimization. It is the system of raising the quality and quantity of traffic on your website by the organic search engine results. Through the quality of traffic, you can pull all the visitors on your website throughout the world. SEO contains different kinds of the target which include video search, image search, news search, academic search, Industry-specific search engines. In brief, it is very important because it presents the website more noticeable. The Specialization of SEO will prepare you on how to optimize the website content for the most possible ranking of search engines. You will get to learn about the theory that is behind the Google search and any other algorithms of search engine. Also, you will develop the real world and practical skills which you can implement in the career of online content development or digital marketing. It includes off-page optimization and on-page optimization, handling the audits search-focused website, optimizing for the audiences, and the following SEO with the strategies of the business. The Specialization finishes with a hands-on Project. Through this project, you can apply your talents to a complete SEO consulting assignment.

Affiliate marketing is a business that is mainly based on performance where affiliates or affiliate marketers earn money through revenue-sharing. That means they will get a fixed commission during the time of happening the specific qualified action in the products of marketing. Examples of those are qualified sales or confirmed leads. In general, it is a kind of advertising in which you can sign up to promote the company to exchange a fixed sales percentage that an individual brings in the company. This is normally done by a website. Many institutes provide an affiliate marketing program in which the affiliates sign up. This program helps for the growth of the company and then become recognized and it is seen in several places.