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When user query a term, google will search for ads in database than display relevant ads depending upon the keywords present in query. These ads are shown on top & bottom part of the google page or on other websites. These ads are run using advertising platform, Google AdWords.Using Google AdWords you can run display ads, video ads, shopping ads, Search ads, app promotion ads or can drive traffic to your website. To create ads on AdWords you have to pay charges. Depending on bidding google will decide where and when your ads will display.

What makes any business identifiable and recognizable? The money it makes? NO. Services it provides? NO. The most important part for business to become a brand is its LOGO. A company having a logo is considered to be more professional.Logo adds a value to your business even if it simple as the company name in a proper form and color scheme. An eye catching logo on your website and social media can be responsible for maximizing your reach.

The best way to let customers to choose you over your competitors is availability of goods or services whenever they want. Part that let your goods or services available for your customer even though you are not, is your business website.After creating website you want your audience to visit and spend time on it instead of hitting back. So your website should be user friendly. The major elements that make your website user friendly are content, images, speed, relevancy, up-to-date blogs or news etc.