GoldFig Business Development Solutions

Vijay Nagar, Indore, Madhya Pradesh

Content Marketing is an integral part of a business life cycle in present context. The business realising the power of content marketing obviously enjoys the perks of being ahead of competitors. Being said its powerful , the question naturally arises as why is it powerful ? Creating content for marketing is not just creating a few paragraphs or article to be posted on facebook, twitter, blogs and other social media. It rather answers the very basic needs of your business and the target customers. A few questions being: What is target segment of your business? What value does your product carry for your customers? What does your customers may need in your product? How do your customers perceive your product at the moment? Where would you want your company and the product to be positioned in the market ? In the ever growing digital life, people resort on search engines to find the answers of their questions and if they don’t find you there, you virtually don’t exist for them. And if even least of them find you, it’s impossible for them to conceive an image of your company and products unless you or the customers who have used your product has conveyed the exact and equal information on certain blogs, forums, websites, business directories or social media platforms through the reviews, ratings, posts or feedbacks. Content and a positively inclined content plays a vital role in uplifting a business. The SME’S can specifically have leverage over their competitive giants at times, if the strategy created and executed for the marketing through the content delivers the apt information about your company and product, raises their awareness about your product, helps them conceive an image about your company and motivates them to inquire about or buy your product.

Advent of internet few decades ago has shrink the world consumingly. It’s been a blinded rat race to be connected to the friends, people, businesses, brands, celebrities etc. through the ever expanding digital technologies. Since the introduction of facebook in 2004, a lot many social media platforms have been introduced. Apart from the users, who in turn are the consumers, the businesses have profited out of social media platforms the most. As in order to rake in huge sums, social media companies have enabled their platforms to be used by the businesses to portray their products directly to the intended audiences. Social Media platforms have empowered the businesses to target their audiences with more precision and analyze the effect of the campaigns through an elaborate bifurcation of the data metrics thus received. Its easier than ever to identify and target potential customers. We, for no reason are going to lag behind on this front. Being a marketing and brand establishment agency, we harness the sweetest results out of the social media promotions with the smartest strategies engaged at our disposal. Every marketer has their own secrets and latent strategies to stay ahead of competition, we too have our own edgy weapon to our quiver. Let us introduce you to a few of our general procedures and tactic we follow through the course of social media marketing strategy making:

Imagine yourself receiving a letter at your house address. Where would your attention be ? How would you feel opening up the envelope ? Excited. Most of the times. Although the days are over for those tickling experiences of letters, the email inbox have replaced the letter box out at our house. The point to bring forth is that, even though we receive a large number of emails everyday, we do go through the list every day, in fact a number of times in a day. We skip opening a major part of them, but we go through the subject lines for sure. Those subject lines there, on every email, are spots of opportunities for marketers and genuine businesses. That is how we look at those spots. Believe us, if supplied with relevant information, with the balance of right frequency of emails, we have much more increased chances of elevating a brand without being obnoxious. Now the art of email marketing is there for a long time and just as it grows old, the rules to be followed are long enough to be remembered by a layman. We have earned the expertise through the rigorous workouts, trial and errors and data analytics through years. And we proudly can make a statement that we execute email marketing campaigns with exceptional conversion rates beyond ones expectations.

A layman can think of SEO as a bunch of regular activities where a SEO service provider would enlist the company information on various blogs, directories and social websites and tweak a little bit of codes of the website. As opposed to that, SEO these days is more of creating an image across the online platforms that truly portrays your forte among your targeted audience. It’s about increasing the website traffic by spreading awareness of your brand among the masses and engaging them with your business the way you want them to. SEO is a long term investment that results in the establishment of your brand online that can bring you fruits for years to come. Standing firmly on the strong foundations of cleverly and brilliantly put up content about you, your brand may cherish the higher returns in multi fold of the investments you make at present. As such, Whenever a customer tells us that they want to rank on google first page for say “flight tickets”, “party clothes” , “footwear” etc., we assume it as just the beginning of a process. The competition for the top spots on first pages of a particular results have always been fierce. Reaching to that position needs a conscientious and constant strategy for a longer period of time. And that is why most of our packages are custom made. There is no one size that can fit all. Our ultimate aim is to get you more business not just the traffic. So until we talk, we recommend an approach that is lower on cost yet give you the business uplift you are looking after. Meanwhile, you may take a look at our standard SEO Packages below.

Imagine a website with great organic traffic that people relate to and visit its content very often. Wouldn’t it be great advantage if your site was linked by users naturally without you having to ask for it? Wouldn’t it be great if you don’t have to keep looking for the links or pay for them ? Just Imagine a steady growing link profile laying the foundation of your surging ranks across all the search engines all at once. Imagine yourself not having to worry about building links at all. We do follow such strategies that make all of these imaginations come true. We believe that link building is a science of receiving natural links which entails the investment of considerable time and patience and consistent activities. Lets Bring in the Quality Links. Not just the links, but the quality links are essential to uplift your market presence. The past of Link Building Paying an agency and gaining links in a very short time period was the trend in the past but not anymore. Such activities has done an everlasting damage to many a website by generating unnatural links and attracting penalties from search engines. The valuable pages receive inbound links naturally and search engines include it as one of many positive measures of the page’s authority. Link building agencies were paid to stimulate those signal anticipating search engines to mistake ordinary pages for the great ones and rank them on top. On the contrary, the algorithms of search engines are smart enough to detect the natural and unnatural links and reward or penalise them likewise.

Before we get to this question, lets ask ourselves a few more. What if we have business with consistent sales but we still want to raise the bar ? What if inspite of the greatest effort we are not being able to move the needle ? What if my website is very fine, but i am not being able reach people rapidly ?One would probably seek all the marketing avenues. You would of course suggest to infuse money in marketing activities. But how to decide which marketing activity should have most of most of my money. It is essential for any business owner to find empirical ways to invest in advertising avenues which returns maximum benefits. Moreover, it should not demand too much of time investment as the businesses needs to focus on the core objectives of the business once they acquire the clients. This stands much more true if they specifically belongs to service sector. Social Media is one of the avenues which is diverse enough to match every business marketing requirements. For example: if a business is selling Home decors, they may choose pinterest, facebook or intagram whereas if one is selling B2B services, they may opt for Linkedin where they can directly target professionals related to their products. Almost all the social media platforms have a bouquet of advertising products to cater varied needs of the companies.

Why PR ? And Why Digital PR ? Why do businesses need PR, be it traditional or Digital ? Being a marketing agency, we are more than eligible to answer that question. There can be thousands of words written to answer the question but let us explain it through the questions itself. Howsoever good your product or service may be, every business expects for stability. If not stability, at least the position of the bars at the range of comfort zone. How can it be achieved? Through consistent sales. How can you sustain sales numbers? By having loyal customers. How can you have loyal customers? If they have a sense of credibility in your business. How can you achieve that sense of credibility ? The answer melts down to PR. PR establishes the way public view your brand. The image thus originated keeps your customers connected to your brand. When you have a quality product and even if one has used your product and do have a sense of credibility, further encounters with your product information would strengthen and enroot your product into the customers mind. Moreover, the PR strategies a business follow and network it establishes in making waves through the market proves to be of great help stabilising the ship during the turbulent times.