Search engine optimization, which is also known as seo, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your companys website ranks on search engine result page (serp), the more searchers will visit your site. Seo is arguably the most essential way to drive targeted traffic to your website because it leads to improved search engine placement. Optimizing the benefits of a well-designed web site will result in much more traffic coming to the website thereby generating income for the company publishing the website. With this fact in mind however, optimizing your website might cost you thousands of dollars if you are not skilled in this area.