Learn how to create online marketing campaigns and run them effectively in different search engine networks. Sem or search engine advertising or ppc help us to create paid advertisements and make them run in different digital ad networks like google search network, display network, youtube video marketing, google play store, gmail & other google products by using google adwords online advertising tool to generate sales, leads & conversions in digital marketing. Advanced digital marketing course gives complete expert training on adwords.
Introduction to search engine marketing
why sem is important for any business
what is pay per click and different online tools in ppc
what is google adwords and overview
google adwords account setup
keyword planner & how to do keyword research
keyword match types
create advertising, display advertising, video ads, shopping ads, mobile ads.
Important terms in ppc (what is quality score, ctr, cpc, cpm, cpa etc.)
different bidding options & bidding strategies in adwords
advanced targeting options (location, device, network etc.)
campaign structure in adwords
what are ad groups, ad copies, and keywords in campaign
advanced digital marketing training on adwords tool
segregate ad groups with relevant keyword grouping
creation of effective ad copies
different ad extensions overview
defining daily/monthly budgets
search network campaign with advanced options
display network campaign
shopping ads and video ads
mobile app ad campaign to promote apps
dynamic search ads overview
landing page best practices for digital marketing
testing different landing pages by a/b testing
conversion tracking creation
remarketing
tracking & measuring roi of online advertising by analytics
real-time campaigns for a better understanding of metrics