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Institute of marketing
Bangalore, Karnataka, India
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Marketing Services

Pay Per Click Training

Learn how to create online marketing campaigns and run them effectively in different search engine networks. Sem or search engine advertising or ppc help us to create paid advertisements and make them run in different digital ad networks like google search network, display network, youtube video marketing, google play store, gmail & other google products by using google adwords online advertising tool to generate sales, leads & conversions in digital marketing. Advanced digital marketing course gives complete expert training on adwords.

Introduction to search engine marketing
why sem is important for any business
what is pay per click and different online tools in ppc
what is google adwords and overview
google adwords account setup
keyword planner & how to do keyword research
keyword match types
create advertising, display advertising, video ads, shopping ads, mobile ads.
Important terms in ppc (what is quality score, ctr, cpc, cpm, cpa etc.)
different bidding options & bidding strategies in adwords
advanced targeting options (location, device, network etc.)
campaign structure in adwords
what are ad groups, ad copies, and keywords in campaign
advanced digital marketing training on adwords tool
segregate ad groups with relevant keyword grouping
creation of effective ad copies
different ad extensions overview
defining daily/monthly budgets
search network campaign with advanced options
display network campaign
shopping ads and video ads
mobile app ad campaign to promote apps
dynamic search ads overview
landing page best practices for digital marketing
testing different landing pages by a/b testing
conversion tracking creation
remarketing
tracking & measuring roi of online advertising by analytics
real-time campaigns for a better understanding of metrics
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Email Marketing

Email Marketing Introduction
Why Email Marketing is considered as Best for of Marketing
Create Email Marketing campaigns
Steps involved in Campaign Creation
How to create effective Email Content
How to ensure deliverability of your emails
Setup Email Delivery Infrastructure for better delivery.
Acquire Customers using Email Marketing in Digital Marketing
Various kinds of e-mailers including co-branded, third party, event triggered and newsletters.
Nurturing & Automation to Analyze & Target users based on the behavior of emailers using various tools.
Resources to do situational analysis and progressive updates: Learn about various automation & analysis tools to get better returns on Email Marketing Campaigns.
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Affiliate Marketing

What is Affiliate marketing, Introduction to different Affiliate channels
How to become an Affiliate partner and Earn Commission
Creation of Affiliate account and complete setup
Creating Tracking codes and Publishing Affiliate content/Products
How to promote Affiliate content/products and start earning
Dos and Donts in Affiliate Marketing
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Inbound Marketing

What is Inbound & Outbound Marketing
Intro to Inbound Marketing
How it Works & Principles of Inbound
Understanding User Persona & Behavior
Introduction to Key Metrics and KPIs
Funnel Creation and Implementation in Inbound Marketing
Create Best content for Inbound Marketing
Different Digital Marketing Channels Approach to Drive Conversions/Sales
Understanding Landing Page Importance and Best Practices
SEO Importance in Inbound marketing
Building Re-targeting & Email marketing strategy
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Mobile Marketing

Intro to Mobile Marketing
Importance of Mobile Marketing
How to Target Mobile users in Digital Marketing
Creating Ads for Mobile Devices by targeting
Mobile APP targeting Ads
Device Based Targeted Ads
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Social Media Marketing Training

Social Media is an online platform where its users can create content and share it in social networking sites, users can network with other members and share information, media and can communicate with live chatting. With the Great technology update today everyone communicates with video calling and doing Live broadcasting on Social networks. Social Media is helping people in many ways to educate and engage, So there is a need for Social media marketing Training in today World.

Social Media Marketing refers to a process of getting traffic and leads through Social Media Networks. Its a Major module of Digital marketing course, In SMM you can create Advertisements and promotions to generate Branding, Traffic, Leads, and conversions for any business. So SMM became essential for any Business size to leverage branding and direct communication with customers through Social Media

Benefits of Social Media Marketing
Social Media is very Famous and everywhere
Its very cost effective
Can reach wide range of Audience
Easy Branding approach
More Chances to make Viral content
Social Media is two-way communication
Easy to approach direct customers
Drives Traffic to Websites
Helps to improve Search Engine Rankings
Drives Sales
Can improve Brand Loyalty
Great Targeting options
Community based trust maker
Get real time Insights
Like, Share, Comment, and Subscribe
Creates new Followers
Local Business or a Top Brand every business need it
Best way to deal during Brand Disasters
Helps in Online Reputation Management
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Facebook Marketing Service

Introduction to Facebook
How does Facebook work? Its formulas & Algorithms
Facebook Organic Strategy Building
New Business Page Creation in Facebook
Business page Settings and Publishing
Social Media Content Strategy
How to get Organic likes and shares
SMM posting calendar creation
Organic Business page Promotion
Facebook & Instagram Advertisement
Facebook Ad-manager introduction
Ad campaign creation by Using Ad-manager
Different types of Campaigns on Facebook
How to create Ads for Instagram
Targeting options & Placements.
Custom Audience creation
Ad copies and bidding options
How to Create Effective Ad copies
Lead Generation
Remarketing Facebook pixel creation
Facebook Insights and reports
Facebook Marketing Case studies
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Linkedin Marketing Training

Introduction to Linkedin Professional Network
Profile creation and making it ready for Jobs
Why Linkedin is important for professionals
How to optimize & make it available to Recruiters
Linkedin Business page
Linkedin Advertising
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  • Institute Of Marketing (Institute of marketing)
  • Ground Floor, Salarpuria TouchStone, B Block, Outer Ring Rd, Kadubeesanahalli, Bengaluru, Karnataka 560103rnhttps://www.instituteofmarketing.in/, Bellandur, Bangalore
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