How to develop good product management Product management is one of the four areas of the marketing mix. The other three are Price, Promotion, and Distribution. Product Management comprises the following: What products should be produced and sold from the conclusions of a marketing planWhat new products to add to the portfolioThe integral design of new productsWhich products in the portfolio should be removedHow to balance a product portfolioWhat brand to useWhat logo to useProduct Obsolescence Planning Considerations The head of a product or product line is called the Product Manager.Kssnk Technologies (Kssnk) Product Management Strategies Product administration is one of the most important functions of the business activity, it implies the definition of the characteristics and benefits of the products or services through processes of development, manufacturing, and product design, marketing, sales, and the appropriate after-sales Service to the final customer. The product administrator is equivalent to the account manager in a service company. The roles of product administration, in both cases, are similar, with the only difference that exists in terms of the product (which is physical) with the service (which is intangible).