Machwan Communication & Research Pvt. Limited

Naraina, Delhi

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Machwan is a leading provider of database generation services to a number of companies and organizations. At machwan resource center we are in the continuous process of generating, validating and updating databases related to different organizations.

Data is collected from different sources and is available in different formats. This means that any processing on this data is not possible unless the structure is uniform. Standardization ensures portability of data within various departments of the same company. A more simple reason for standardization is the ease in usage of the data by its users, faster modification and processing of data.

This is actually a variation of the validation and updating process whereby a huge chunk of data gets tracked regularly over a period of time. This is especially essential for businesses that are heavily dependent and largely influenced by policies implemented by key personnel occupying important positions.

We provide cutting edge data cleaning services to our clients in order to ensure the accuracy of the information in hand. We follow a process called SIPOC (Supplier – Input – Process – Output – Customer) in which the data goes through a machine match followed by phonetic match and manual eye balling.

We regularly validate databases involving large chunk of business and commercial data for several organizations. We have an extensive data validation expertise to ensure that your data is updated & managed efficiently.

We are a pioneer in offering lead generation services at affordable costs without compromising on the quality. Our lead services are a great way to jump start your sales and generate immediate revenue for your organization. Our telemarketing experts generate leads thus freeing up your sales force allowing them to concentrate on their core competency, i.e. Selling! it also keeps the sales force motivated through a regular supply of leads.

Lead nurturing is not about a sales person calling up every few months to find out if a prospect is “ready to buy yet.”

Lead funnel management is a process by which you continually regulate the movement of leads that go to the sales. It is preceded by lead nurturing and once the opportunity matures into a qualified lead it moves to sales for follow up and closure.

We specialize in providing end to end primary research services to global market research firms. Our Market Research Outsourcing division offers high quality and reliable research services to our clients worldwide, thus helping them to stay focused on their core competencies. The superior insights that we provide help decision makers in taking critical business decisions about the development and marketing of their products and services.

Market intelligence is about providing a company with a view of a market using existing sources of information to understand what is happening in a market place, what the issues are and what the likely market potential is.

At machwan we keep in mind all the above stated factors and carry out comprehensive competition analysis so as to provide you with exceptional information that can benefit your business.

Our client, a leading network service provider in india wanted to determine the impact of mobile network portability services after its launch in india in january 2011.

Given the size and complexity of loyalty programs, companies around the world are increasingly finding it beneficial to outsource strategic and operational aspects of their loyalty programs to specialist agencies. A specialist loyalty program management company has the required skills and scale in loyalty consulting, creative communication, data analytics, loyalty software and the back end operations.

We at machwan have conceptualized, developed & executed various loyalty programs, targeted towards customers & channels. Loyalty program conceptualization methodology at mcr is an evolved process which includes working on the concept & planning its execution, along with required resources.

Carrying out loyalty program execution is of crucial importance but the way in which it is carried out is more important. The timing and amount of the information decides how well your campaign will shape up with your customers.