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Contact SupplierMany companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads & sales and boosts your online reputation. However, as a business owner, you don’t spend much time on social networks yourself, so it’s quite a challenge to figure out exactly where to focus your attention. It’s also a challenge to determine who the best person might be to handle your company’s online presence or what that person’s job duties should be.
While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships in a previous post here, I wrote about the questions to ask a potential hire. But once you’ve hired your best candidate, you’ll need a Social Media Manager Job Description to set goals, track progress, understand exactly where your money is spent and carry through accountability for Return on Investment (ROI). Here’s a comprehensive guide to help determine what your social media manager should be doing, where they’re succeeding and where you may need to place more attention.