Metro Cycles and Fitness (BSA Hercules) Hyderabad, Telangana

TI Cycles was established by the Murugappa Group in collaboration with Tube Investments (UK) in 1949. Since then, the company has transitioned from being just a bicycle manufacturer to becoming an industry expert in mobility and well-being solutions. Today with its core promise of Fun, Fitness and Freedom, TI Cycles is the leader of the ‘specials’ segment with nationwide presence through a network of around 11,500 primary and secondary dealers, 4 zonal offices and 4 warehouses. It manufactures 4 million cycles a year from 3 plants across India – Chennai in the South, Nasik in the West and Noida in the North. Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster, the first carbon frame bike and India’ first cycling-themed café. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011 and Mach City in 2015. With over six decades of experience in offering consumers a range of bicycles and fitness equipment, TI Cycles has constantly come up with new trends to suit evolving consumer needs. Today, the BSA Hercules Exclusive Stores format serves as a role model for other bicycle outlets in the country. The Track & Trail stores offer an international range of bikes for the serious cyclist and serve as a testament to the company’s consumer focussed approach. Another pioneering move made by the company was the introduction of brand Montra. Specifically aimed at the professional cyclist, a range of faster, lighter and stronger bikes of international standards was manufactured for the first time in India. Living up to its dynamic vision of going beyond bicycles, TI Cycles has also forayed into the world of fitness with its brand BSA Workouts. Keeping with its long standing vision to constantly explore, innovate and evolve, TI Cycles is all set and ready to ride the trends of the future through innovative products, unique retail formats and new areas of businesses.