Milk of Indian cow is considered to possess the essence or sap of all plants v pure cows Ghee is the essence of milk. The intake of pure Cow's ghee is like offering the finest of fuels into the fires of digestion Agni. Pure cow's ghee builds the aura, makes all the organs soft & nourished.

Leading player Amul ghee grew by about 30% in the fiscal year 2016 and Parag Milk Foods (Gowardhan ghee) clocked a growth of about 27% in fiscal 2015. The roughly Rs 10, 000-crore ghee market in India is highly fragmented. Cow ghee currently constitutes 10% of the overall market.

While the non-cow ghee segment is said to be growing at 8% annually, the cow ghee segment is growing at double the pace. Regionally, northern India continues to be the highest consumer of ghee. It is followed by south, west and east India, in that order.
The frequency of consumption of ghee is also taking place at a more rapid pace in urban India, where 90% of the households consume ghee on a daily basis.
The new generation has adopted ghee as part of their meals in a greater manner than the previous generation which had shifted to unhealthy low-cost substitutes. Homemakers in the age bracket of 25-45 with children are the major consumers of ghee.
The ghee is customized to cater to local preferences. The value-added dairy segment offers enormous opportunities. However, it would be important to focus on offering unique and differentiated products to today's discerning consumer.
Our company has been into Agri business from last 43 years. We have been pioneers in Rajasthan for the manufactures of compound feed for milking & non-milking cattle. Being with the grassroots of the trade we have launched 100% pure cow's ghee.

Navneet cow's ghee is loaded with freshness and purity. The ghee served by Navneet is Danedar & filled with aroma. This cow ghee is 100% natural, without any colour & preservatives. It has a natural bright yellow colour.