Nutrimed Omega 3, when compared to 90% of other brand's Omega 3 capsules in market; is of much superior quality as it has advantages in product quality as explained in points below: Nutrimed Omega 3 is not in liquid form in cheap transparent golden capsules, which usually have fishy smell. Nutrimed Omega 3 is in soft gelatin non-transparent capsules with micro-encapsulated powder form Omega 3, which doesn't have any fishy odour. Micro-encapsulated powder form Omega 3 has superior absorption & easy digestion, thus has better proven results. Decades of research has been devoted to discovering the many health benefits of Omega 3 supplementation. Omega 3 is an essential fatty acid sourced from fish oil, which is rich in EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). As humans are incapable of synthesising Omega 3, it is essential that we consume them via dietary sources. Whilst Omega 3 can be derived from fish, such as mackerel and salmon, it can be difficult to consume optimal amounts through food alone, particularly with a hectic modern lifestyle. What is OMEGA 3 used for in the human body? Omega 3 has a variety of functions within the human body. This includes the most basic physiological processes, such as the production of cell walls.