Radico Khaitan Ltd.

Mathura Road, Delhi

What better way to zing up life than Magic Moments. India's largest selling across all price points was launched with an international packaging, enabling the premium to become a rage overnight. Produced from the finest grains, its triple distilled process is a mark of absolute purity. Adding on to the razzmatazz is an exciting array of flavours that make it smooth as silk. The spirit of Magic Moments is all about believing in creativity, excellence and working with the leaders of contemporary culture. No wonder, this amazing brand of is a millionaire brand of RadicoKhaitan and has won many coveted laurels for the organization.

RadicoKhaitan enhanced its straddle of premium offerings by launching Verve Magic Moments . Verve possesses a perfect blend of purity and smoothness with a unique 5 stage slow filtration process using silver and platinum filters. Since its introduction in October 2012, Verve Magic Moments has successfully attained a 8% market share in the premium segment within first 8 months of its launch. Felicitated with Monde Selection Gold award in 2015 its exemplary quality & distinctive flavours - Verve Green Apple & Verve Orange have carved a niche in the category. Verve Green Apple has a refreshing crispy aroma reminiscent of freshly plucked Green Apples whereas Verve Remix Orange has a citrusy, sweet and zesty aroma of fresh and ripe oranges with a sweet and long finish. It's time to get High on Verve!

We have been able to create a niche market in the FMCG industry with the help of customized packaging solutions. Through our focus on quality and experience, we have been able to garner the expertise required to manufacture and present your brand in the best possible manner.

Drinking becomes utmost enjoyable with Magic Moments Remix , the extension of Magic Moments into the category. Available in 6 flavours- orange, green apple, lemon, lemongrass & ginger, raspberry and chocolate, Remix have got positive response and reception since its launch. The bottles are especially designed and got desired look to match unbeatable taste.

There's a wild breed out there! Waiting to pounce on the unusual. Willing to go that extra mile. Fighting endlessly to kick the boring out of their lives. That breed of non-conformists now have their fuel. Grab a gush of raw adrenaline. Grab an Electra. A world of lively effervescence in 3 fierce yet sublime premium flavours (Agent Orange, Appletini and Cosmopolitan) & many more to follow. RadicoKhaitan's latest offering is triple distilled & triple filtered with carbon and platinum filters. Keeping the spirit of innovation alive, this 8% infused drink comes with a premium ring pull off cap, allowing boredom a flavourful escape. Stun the world with your daring machismo, charisma and unadulterated escapades.

For those who value taste, there's always the spirit of France. Containing the texture of warm soils, fragrant scents and all the richness of tropical weather, it's rich blend is truly irresistible. Without mention, the largest selling premium , Morpheus has become a leader in its segment owing to a stringent process of creation and arduous maturity. After all, with our patience and an eye for detail, attaining perfection seems to be an easy ask.

Old Admiral is a splendid for real men of honour. Savour a stimulating, rich blend of its fine taste and incredibly rich sensations. A millionaire case brand for Radico, this classic beauty is a testament of a royal taste and a passion to enjoy the good things in life. Old Admiral is on an exceptional growth curve year after year and its consistent taste and lilting aroma is ensuring that real men admire the taste they always desired.

The Thought : The Night has different Connotations for different people, the night unfolds differently and brings a unique world of desire, adventure and excitement. In fact, it’s where the fun and action begins. After Dark, the brand here plays the role of getting people together, adding energy and spontaneity to the evening, giving people a world where the party never stops.

Contessa is another millionaire brand from the straddle of RadicoKhaitan. Lauched in the regular price point segment.Contessa is today the most populer and highest selling brand in the Defence segment with a 25% market share. After its remarkable success and popularity in India, RadicoKhaitan expanded brand's foothold in parts of Africa, South East Asia and Middle East and it is recently being lauched in USA and Canada.