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Rajputana Stainless Limited
Gandhinagar, Gujarat, India
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Hexagon Squares

  • Size Range: 10.00mm to 56.00mm, (3/8”, to 2.1/4” Diameter)
  • Process: Annealed, pickled, cold drawn and polished
  • Tolerance: H-9, H-11, Length: 3 to 6 meters
  • Grades: 303, 304, 304L, 316, 316L
  • Usage: Nuts and Bolts
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Stainless Steel Wire Rods


We are one of the reputed Stainless Steel Wire Rods Manufacturers, Exporters and Suppliers in Gujarat, India. We are equipped with latest machinery and professionals who help in manufacturing quality Stainless Steel Wire Rods. Our Stainless Steel Wire Rods are highly durable and have perfect finishing and designing. We offer Stainless Steel Wire Rods in various sizes as per the need of the clients.

Size Range : 5.5mm to 28mm

Grades : 200, 300, 400, Duplex Grades, Alloy Steel Grades

Supply Condition : Hot Rolled, Annealed & Pickled

Application : Bar & wire re-drawing Fastener & cold heading.
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Stainless Steel Wire Road

  • Size Range: 5.5mm to 28mm
  • Grades: 200, 300, 400, Duplex Grades, Alloy Steel Grades
  • Supply Condition: Hot Rolled, Annealed & Pickled
  • Application: Bar & wire re-drawing Fastener & cold heading
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Stainless Steel Angles


We are proficient in manufacturing Stainless Steel Angles, which are highly durable. Our Stainless Steel Angles are high in demand owing to the use of quality material and consistent performance. We are backed by a team of professionals who possess the expertise to manufacture the best and flawless Stainless Steel Angles in Gujarat, India.

Highlights
  • Use of quality material
  • Precisely Designed
  • Durable

Size Range
  • Min. 25x25mm to 5, 6, 7 mm thick
  • Max. 100x100mm to 5, 6, 7 mm thick

Supply Conditions
  • Length : 5 to 6 meters
  • Hot Rolled, Annealed Pickled, Shot Blast

Note : Both ends are color coded as per the customer specific requirement

Specifications : As per EN, DIN, JIS, ASTM, BS, ASME, AISI, etc.
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Stainless Steel Billets


We are a renowned Stainless Steel Billets Manufacturer, Exporter and Supplier in Gujarat, India. We manufacture Stainless Steel Billets using quality Stainless Steel which add durability to the construction of the billets. We ensure the supply of flawless Stainless Steel Billets in order to maintain the reliability among our customers.

Highlights
  • Sturdy construction
  • Durable
  • Specific designing
  • Good endurance

Size Range
  • 100X100mm, 120X120mm
  • 140X140mm, 160X160mm
  • 200X200mm, Max Length: 9 mtrs

Grades : 200, 300, 400, EN-series, Duplex Grades & Alloy Steel

Grades in suitable for : Forging, re-rolling and Up-setting
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Business Strategy

Our continuous focus on achieving Zero Error Product that matches our motto Quality beyond Stainless has established our strong presence in the Indian Market.

It is our Companys vision to gain international recognition for cost leadership, product innovation and customer satisfaction and to be amongst the Top 10 Stainless Steel Producers in the Country.

Following are the key strategic initiatives of our Company :
  • Capitalize on the growth of the Indian Stainless Steel sector
    According to the ISSDA the Indian Stainless Steel sector has grown at approximately 14% p.a. over the last 15 years. We estimate that this growth shall be maintained and may also increase, considering the improved economic environment over the last year. Our strategy is to concentrate on core manufacturing of stainless steel and be a part of this growth story. We plan to leverage the improving economic scenario to increase our capacity utilization and thereby improve top line and bottom line results.
  • Achieve end to end integration
    Currently, we are operating a Melting unit with an annual installed capacity of 40, 000 MT but we are only producing around 13, 000 MT. This is because all our Rolling activities are done outside on a job work basis, and hence we cannot control the Rolling Mills as per our requirements, which in turn reduces our production. Once we set up the proposed Rolling mill, we shall roll all our billets generated from the Melting unit, in house and shall be able to augment the production of the Melting unit likewise as per our requirement. Secondly, by installing an additional LRF Unit, our existing capacity of 40, 000 shall be further augmented to 60, 000 MT p.a and hence we are setting up rolling capacities on the same lines too. Lastly, other benefits of forward integration such as lower product cost, lower transportation costs, and lower wastage and spillage costs will be attained form the said expansion.
  • Ensure Low Power Costs
    We are a power intensive industry and power contributes to a significant portion of our total costs. We plan to set up a Windmill at Kutch having an installed capacity of 1500 KVA in addition to the existing Wind Energy units having an aggregate capacity of 2100 KVA and hence we would be able to generate an aggregate power of 3600 KVA per annum. All the power units generated at these wind mills shall be transmitted and distributed to our production facilities at Halol. Once this new wind energy unit is commissioned, we shall be able to generate an in-house considerable amount of the total power we consume. This shall help improve our bottom line figures and net operating margins. Also, we stand to benefit from the additional tax savings due to the increased depreciation on these units.
  • Continue the focus on Quality
    In line with our motto of Quality beyond Stainless we shall aim at achieving zero error products. For this, we are planning to modernize our existing Stainless Steel Melting Unit by installing New LRF Unit, New Testing Equipments and New Billet sharing machines. Once a Fully operational Rolling Mill is in place, the benefits from higher quality Billets shall be realized by top quality Rolling and Bright Bar facilities.
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Future Prospects

Currently the company has an in-house Melting Unit, and Bright Bar unit and other facilities such as Drawing, Rolling etc are done by the Company outside on a job work basis. In order to achieve our goal of becoming a leading full-service integrated Stainless Steel Company with presence across the value chain, we are currently exploring options in the form of Backward and Forward Integration in the Stainless Steel Industry Value chain and are also considering certain key processes currently done outside, to be done in-house for improved productivity and profitability.

We plan to setup our own Rolling Mill at a plot adjacent to our existing production Plant in order to gain the advantages of forward integration. The land procurement for the Rolling Mill Project has been completed and the land leveling and shed construction for the same has already been started. We are also planning to increase our production capacity of Bright Bars to match the growing demand of this product. Also in order to further benefit from Power savings generated by owning Wind Energy Units we plan to set up a new Wind Mill having a Power generating Capacity of 1.5 MW at Gujarat.

Once the above mentioned projects are implemented we shall be able to process all the Stainless Steel we make from the Melting unit at our own Rolling Mills and hence achieve cost efficiencies provided by forward integration. Secondly, once the proposed wind energy units are operational we shall be able to save up to 60% of our Power costs. This will further lead to cost efficiencies and hence increase our competitive abilities.

Existing And Future Capacity & Capacity Utilization Of Our Company

Particular2005-062006-072007-082008-092009-10*(Apr-Dec)
Public Sector16.96417.00317.09116.37212.483
Private Sector29.49633.81436.76642.06533.292
Total Production46.46050.81753.85758.43745.775
% of Public Sector36.533.5322827
(Source - Ministry of Steel, GOI, Annual Report 2009-10) According to the projections made by the Steel Ministry in its annual report (2009-10), India is expected to maintain its lead in Sponge Iron in the near future and is expected to become the second largest producer of steel in the world by 2015-16, provided all requirements for fresh capacity creation are met.
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Stainless Steel

Under our Articles of Association, our Company we are required to have not less than 3 (three) Directors and not more than 12 (twelve) Directors, subject to Section 252 and 259 of the Companies Act, 1956. As on the date of this Draft Red Herring Prospectus, our Company has 6 (six) Directors on its Board, of which three are executive and three are independent.

Except for Mr. S. Ramamurthi, who is the Executive Director Corporate Affairs at Marathon Nextgen Realty Ltd, Citadel Realty & Developers Limited and Chhaganlal Khimji & Co. Ltd., Mr. Shankarlal D. Mehta and Mr. Babulal Mehta, who are both the directors of M/s. Rajputana Advisory Services Pvt Ltd, none of our other directors hold any other directorships elsewhere.

The following table sets forth the details of the Current Board of Directors : :

NameDesignation
Mr. Shankarlal Deepchand Mehta Chairman & Managing Director Executive Director
Mr. Babulal Deepchand Mehta Whole Time Director Executive Director
Mr. Jayesh Natvarlal PithvaExecutive Director
Mr. Sundaram RamamurthiIndependent Director
Mr. Jashvant Chinubhai Patel Independent Director
Mr. Dilip Kumar Vyas Independent Director

Brief Biographies of Directors

Mr. Shankarlal Deepchand Mehta
Mr. Shankarlal Deepchand Mehta, 38 years, is the Managing Director of the company. He is also a principal promoter of the Company. He holds a bachelors degree in Commerce from the Mumbai University. He has experience of 16 years in the Stainless Steel Industry. He started his career as a steel merchant in year 1993 at Mumbai along with his Brother Babulal Mehta. After successfully setting up a Stainless Steel Trading Business at Mumbai, in 1997 he moved to Vadodra and established his proprietary concern in the name of Yash Steel Centre for the trading of Stainless steel products. In 1999, he along with his brother took over the management of a running unit in the name of M/s Rajputana Steel Castings Private Limited at Kalol. Under his leadership Rajputana Stainless Ltd has grown from small scale unit running capacity of 1000 MT per year to a large scale manufacturing unit having production capacity of 40000 MT per year. Appointed on the board for the first time on 25th February, 2000 he is in charge of administration and day to day activity of the Manufacturing Setup of the Company at Kalol. He has been last re-appointed as a director on our Board and designated as the Chairman and Managing Director of the Company at the Extra-ordinary General Meeting of our company held on November 14, 2008

Mr. Babulal Deepchand Mehta
Mr. Babulal Deepchand Mehta, 51 years, is the Whole Time Executive Director of the Company. He is also a principal promoter of the company. He started his career from his family business as a helping hand to his father Mr. Deepchand Mehta. Having had grass root level experience he has a complete understanding of various processes involved in the business including Rolling, Fabrication, Forging, etc. Due to his experience of more than 30 years in the Stainless Steel Business he has developed a strong marketing network having been associated with many Stainless Steel Industry Firms such as Viraj Ispat, Sun Flag Iron, Rimjhim, Mukund Iron and Steel, EzeeBar, etc. In 1999, he along with his brother took over the management of a running unit in the name of M/s Rajputana Steel Castings Private Limited at Kalol. Appointed on the Board for the first time on November 1, 1999 he is in charge of Business Development and Strategic Management of the Company and its marketing efforts at Mumbai. He has been last re-appointed as a director on our Board and designated as Whole-time Executive Director on our Board at the Extra-ordinary General Meeting of our company held on November 14, 2008.

Mr. Jayesh Natvarlal Pithva
Mr. Jayesh Natvarlal Pithva, 42 years, is a Executive Director of the Company. He is also a principal promoter of the company. He has a bachelors degree in Commerce from Mumbai University. He started his career as a steel merchant in Mumbai in 1990. He started his proprietary concern M/s. R Magan Lal & Company in 2005 and has been involved in the business of Forging of Steel Products ever since. He joined the Company as Executive Director on May 7, 2007 and has been the driving force behind the plant expansion and increased geographical presence of Rajputana Stainless Ltd during 2008-09. Mr. Jayesh Pithva is heading the marketing division of the company and specializes in International Marketing, Looking after the Mumbai Office of the company. Under his guidance the company has undertaken several modernizations and diversification programs successfully and economically. He has been last re-appointed as an Executive Director on our Board in the Annual General Meeting of our Company held on September 30, 2009.

Mr. Sundaram Ramamurthi
Mr. S. Ramamurthi, 59 years, is a Non-Executive Independent Director of the Company. He has a Bachelors Degree in Arts (Economics) from University of Madras, a Masters Degree in Business Administration (Systems Management) from Jamnalal Bajaj Institute of Management Studies, Mumbai and is a registered Chartered Accountant with ICAI. He has also successfully completed Part I at Institute of Company Secretaries of India. He has extensive experience in the field of raising equity and debt including IPOs, Private Placements, FCCBs, Construction Finance, ECB, FDI, CCDs etc. His achievements include setting up and managing the procurement investment finance aggregating to $ 85 million for various international projects. Having held responsible positions in companies such as JN Marshall Group Pune, Anglo Thai Corporation- Recondo Limited, Shaw Wallace & Co. Ltd and the Piramal Group, he is currently working with the Marathon Group officiating as Executive Director Corporate Affairs. He joined the Company as an independent director on February 24, 2010.

Mr. Jashvant C. Patel
Mr. Jashvant Patel, 51 years, is a Non-Executive Independent Director of the Company. He has a Bachelors Degree in Science (Chemistry) from the Gujarat University. He started his career with Gujarat Iron and Steel Company Limited (GISCL), Ahmedabad as a Quality Inspector. His job involved ensuring maintenance and continuous improvement of the quality and standards of the MS Round Bar, CWHSD, Twisted Bar, Railways Beaters, Flanges etc. His achievement in the GISCL was widely acknowledged amongst steel producers in the SME sector, and he later joined Malhotra Steel and Iron Gujarat Private limited as the Quality Control Manager and was associated in achieving higher quality of MS and Alloy Steel Ingots produced there. In 1980 he joined Mangalam Alloys Limited as Total Quality Manager and was in charge of implementing TQM philosophy and achieving Zero Error Products. His dedication towards his job, professionalism and technical expertise was recognized at Mangalam Alloys Limited and he was promoted as Director Technical. In 1991, he started his own Company He is currently involved in the business of trading of Steel Products. He joined the Company as an independent director on February 24, 2010.

Mr. Dilip Kumar Vyas
Mr. Dilip Kumar Vyas, 55 years, is a Non-Executive Independent Director of the Company. He has done his schooling from Sainik School Jamnagar and M.Com (Management) from M.S Uni., Vadodra. He is also an alumnus of IIM, Ahmedabad. He is an Ex Group Captain and in the past has offered his services in various fields for the Indian Air Force. He has been the Commissioned Officer with Indian Air Force, and also worked as Chief Administrative / Personnel Officer / Stn Security Officer / Provost Marshal at Air Force stations. His achievements include being commended by the Chief of Air Staff twice for outstanding performance; he was a member of Indian Peace Keeping Force in Sri Lanka, 2 Air force Command tenures. He has also done advanced financial accounting operations and had 2 tenures as Command Financial Advisor and Controller. He was also the India Head for Crediterity Info Services, Bangalore, where he looked into the overall daily functioning as well as charting a course for the companys expansion, profitability and growth. He is currently working with ABB at a senior post. He joined Our Company as an Independent Director on February 24, 2010.
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Key Managerial Personnel

The operations of our Company are overseen by a professional management team, under the guidance of the three Executive Directors of the Company. The top management team has the requisite experience and the qualification for their respective responsibilities. A brief profile of our Key Management Personnel is as follows:

Mr. Bansh Gopal Yadav- General Manager, Production
Aged 39 years, and Indian National, Mr. Gopal is designated as General Manager Production of the Company. He holds a Masters degree in Science with specialization in Chemistry. He joined the Company as AGM Production on June 1, 2008. He has an experience of 14 years in operating Steel Melting Furnace, AOD Units and other testing Equipments at Steel Manufacturing Plants. He was previously employed with Ambica Steel Limited at Gaziabad, Uttar Pradesh. The gross compensation paid to him during the fiscal year 2009 was Rs. 7 Lacs. His term of office expires on June 1, 2011

Mr. Amrendra Kumar Thakur General Manager, Finance & HR
Aged 37 years, and Indian National, Mr. Kumar is designated as General Manager Finance & Human Resources of the Company. He holds a Masters in Business Administration with a specialization in Finance, a Masters in degree in Arts with a specialization in Economics and has successfully cleared his CIC Exams. He joined the Company as General Manager, Finance and H.R on August 1, 2008 and has an experience of 10 years in various departments. He was previously employed with the Indian Air Force. The gross compensation paid to him during the fiscal year 2009 was Rs. 3 Lacs. His term of office expires on August 1, 2011


Mr. Jayanti Sanghvi General Manager, Marketing
Aged 31 years, and Indian National Mr. Sanghvi is designated as General Manager Marketing of the Company. He holds a Bachelors of Commerce degree. He joined the Company as GM Marketing on April 1, 2008. He has an experience of 10 years in Dealing in Stainless Steel and Steel Scrap. He was previously engaged into his own Proprietary Trading Activities. The gross compensation paid to him during the fiscal year 2009 was Rs. 4.50 Lacs. His term of office expires on April 1, 2011

Mr. Amitabh Kumar Dubey, Company Secretary and Compliance Officer
Aged 30 years, and Indian National, Mr. Dubey is designated as Company Secretary & Compliance Officer of the Company. He holds a Bachelore Degree in Commerce, a Bachelores Degree in Law (LLB), and is a registered Company Secretary. He has an experience of around 2 years handling secretarial work. He joined the Company as Company Secretary and Compliance Officer on 24-02-2010. His term of office expires on 01-04-2011

Mr. Navin Ajmeri Manager, Administration
Aged 51 years, and Indian National Mr. Ajmeri is designated as Administration Manager of the Company. He holds a Bachelors degree in Commerce. He joined the Company as Operations Head on May 14, 2007. He has an experience of 22 years in handling Dispatch, Billings, and other such Factory Administration Activities. He was previously employed with Zydus Cadilla Limited at Vadodara. The gross compensation paid to him during the fiscal year 2009 was Rs. 2.50 Lacs. His term of office expires on May 14, 2011.
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Stainless Steel

We believe we are well positioned to capitalize on the growth opportunity in the Indian Stainless Steel sector due to the following
  • We are a well established & mature Stainless Steel Production Unit : From being a small scale production unit having a annual capacity of 3000 MT in 1999 we have grown exponentially to having an annual capacity of 40000 MT and a production of over 13, 000 MT for the nine months period ended December 31, 2009. There have been no instances of lock-outs or strikes at our plant and we are very confident of our product and its quality as well as its perception in the market. Since we are setting up our own Rolling Mill, and Bright Bar unit we shall be able to provide complete finish Stainless Steel products right from Scrap to End user, which will in turn show positive effects on our profitability margins.
  • Abundance of Quality and Low cost Man Power : We currently employ around 241 employees. Most of these employees are local and are on the payroll of the company. Halol being a small town compared to the other major metro cities and towns, the local man power costs are much lesser and hence benefits in cost competitiveness. Also, culturally man power in this area has a lot of industrial work experience due to high amount of Industrial activity from plants such as Panchmahals Steel, General Motors & Tarapuria Steel which are within a radius of 4 kms from our plant.
  • Easy Availability of Raw Material : We source our Raw Material i.e. Scrap from Domestic as well as International Markets. Our plant is 60 kms from ICD Dashrath Port and hence helps optimize transaction costs and shortage of raw material. Also, there are various local suppliers like Shree Ram Steel, Ratnesh Metal & Co, etc which are at close proximity to our Plant and are regular suppliers of Scrap to us
  • Abundant sales and trading experience of the Promoters and Key Management Team : Our Promoter Directors and Key management personnel have over 20 years experience in the manufacturing and trading of Stainless Steel Products and Steel Scrap. They have excellent relations and goodwill in the market. Also both our Marketing Offices i.e. Mumbai and Vadodara are in close proximity to their local Stainless Steel Markets.
  • Excellent track record and customer relations : We have been supplying Stainless Steel for over 8 years to various Rolling Mills and other Stainless Steel Product manufacturers. Our clientele includes Suraj Stainless Ltd., Rajratna Metals and other such Stainless Steel Players.
  • Almost zero litigations and disputes : Apart from just one Income Tax Tribunal Appeal there are no other Criminal/ Civil cases /arbitration proceedings filed against the Company; and this results lower risk of contingent liabilities and cost reduction in pertaining to professionals.
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Key Initiatives Of The Ministry Of Steel

Meetings of the Inter Ministerial Group (IMG)
An Inter Ministerial Group (IMG) has been constituted to monitor and coordinate various issues concerning major steel investments in the country. The IMG is chaired by Secretary (Steel) with Secretaries of Department of Industrial Promotion and Policy, Mines, Environment and Forest, Road Transport and Highways, Shipping, Member (Traffic) Railway Board and Chief Secretaries of concerned State Governments as its members. The IMG reviews and coordinates measures for early completion of the major steel capacities and addresses various problems concerning :
  • Infrastructure constraints related to ports, rail, road network.
  • Availability of iron ore and coal.
  • Speedy environmental clearance for project site as well as for iron ore and coal mining activities.
  • Availability of land, water resources and issues concerning rehabilitation.
  • Any other item concerned with the major steel investments in the country.

IMG conducts review meetings periodically, both with the major steel investors as well as with the Central Ministries / Departments and the State Government concerned.

Quality Control Order on selected steel products
Steel Quality Control Orders to ensure making available 17 critical steel products of certified quality to consumers were issued during 2008. The order has since been revised subsequently whereby 10 products have been excluded.

Joint Consultative Mechanism with Railways
A Joint Consultative Mechanism has been constituted by the Ministry of Steel with representatives of the Ministry of Railways, the Ministry of Steel and the Steel Industry (both public and private sector) to address their increased infrastructure needs in line with the National Steel Policy as well as the rationalization of freight class for transportation of steel items and raw materials such as iron ore and limestone.

Consumer Council Meeting
A Forum of Steel Consumer Council to facilitate regular interaction of producers and consumers and redress the problems faced by the consumers relating to supply/availability of steel products and other related issues had been set up in the Ministry. The Meetings of Consumer Council were held in 2008-09, under the Chairmanship of the Steel Minister. The various issues affecting the consumers of Steel namely opening of new stockyards and monitoring of their working, monitoring of the trend of domestic steel prices, review of prevailing excise and import duties and availability of steel material, figured prominently in the meeting.

Encouraging Research & Development in the Iron & Steel Sector
Besides supplementing R&D initiatives and investments under the existing Empowered Committee Mechanism, the Ministry of Steel has evolved a new scheme to encourage R&D in the Iron & Steel sector during the 11th Five-year Plan. A new scheme named Scheme for promotion of R&D in the Iron & Steel Sector has been launched with budgetary provision of Rs. 118 crore. The scheme will be implemented in the 2009-10.

Source : Ministry of Steel - Annual Report (2009-10)
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Macroeconomic Environment

A synchronized Global Economic Downturn
Last year the world economy was deeply mired in the most severe financial and economic crisis since the Second World War. With its increasing impact, both in scope and depth worldwide, the crisis posed a significant threat to the world economic and social development. Between September 2008 and May 2009, the market capitalization of banks in the United States of America and Europe declined by 60 per cent (or $2 trillion). While the crisis originated in developed countries, which were also leading the economic downturn, developing countries were also being hit hard through capital reversals, rising borrowing costs, collapsing world trade and commodity prices, and subsiding remittance flows.

Signs of Recovery
The global economy exhibited early signs of end of the recession with several advanced economies recording modest positive growth in the second quarter of 2008-09, while the pace of contraction in output declining significantly in others. The pace of global recovery, however, continues to be uncertain, given the fact that the recovery is still gaining support from the unprecedented stimulus measures amidst persisting stress in the financial systems of advanced economies. After successive rounds of downward revisions to the 2009 growth outlook from 3.9 per cent in July 2008 to -1.4 per cent in July 2009, the IMF for the first time, revised the growth outlook upwards to -1.1 per cent in October 2009.

Different economies are at differing points of the cycle. Although advanced economies continue to be in recession with a growth forecast of -3.4 per cent, the emerging and developing economies are forecast to grow by 1.7 per cent during 2009. Emerging Asia is leading the global rebound, with significant acceleration in growth in the second quarter in China, Hong Kong, Singapore, India and South Korea. In China, GDP growth is estimated to have further accelerated to 8.9 per cent in the third quarter, supported by the substantial fiscal stimulus and rapid increase in bank lending. GDP growth in other Asian emerging-market economies has also strongly recovered, partly in response to policy stimulus.

Source : World Economic Situation and Prospects, 2009 (United Nations)
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Stainless Steel

Global crude steel production reached 1220 million ton in 2009, a decline of 8 per cent over 2008. China was the largest crude steel producer in the world with production reaching 567.8 million tons, a growth of 13.5 per cent over 2008. India once again emerged as the fifth largest producer in 2009 and recorded a growth of 2.7 per cent as compared to 2008, the only other country in the top 10 bracket to register a positive growth during 2009. India also emerged as the largest sponge iron producing country in the world in 2009, a rank it has held on since 2002.

The Top Ten Steel Producing countries are listed below :

World Crude Steel Production In 2009*

CountryProduction (Million Tonnes)
China567.8
Japan87.5
Russia59.9
USA58.1
India56.6
South Korea48.6
Germany32.7
Ukraine29.8
Brazil26.5
Turkey25.3
Source : World Steel Association * - Provisional (Source : Ministry of Steel, GOI, Annual Report 2009-10)
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Stainless Steel

The stainless steel industry caters to the household appliances, hardware, industrial equipment, automotive and aerospace structural alloy and construction material markets. Not being heavy industrial segments, the production figures of stainless steel are not as high as the other Iron and Steel Industries.
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Stainless Steel

According to the Economist Fact Sheet dated as of July 3, 2009, India, with a population of over 1.14 billion people, had a Gross Domestic Product (GDP) on a purchasing power parity (PPP) basis of approximately US$3, 363.00 billion in 2008. This made it the fourth largest economy in the world, on a PPP basis, after the United States, China and Japan.

According to the RBIs Macroeconomic and Monetary Developments Third Quarter Review 2009-10 dated as of Jan 28, 2010, India is one of the fastest growing large economies in the world with a GDP growth of 7.9 per cent during the second quarter of 2009-10, Industrial Production growth of 7.6 percent, and a Non-food credit growth of 14.4 per cent. The core infrastructure sector showed a higher growth at 4.8 per cent during April-December 2009, as compared with 3.2 per cent growth in the corresponding period of the previous year. The higher growth was driven mainly by cement, coal, electricity and finished steel. But, Inflation emerged as a major concern during the third quarter, dominated by significant supply factors. On year on year basis, WPI headline inflation in December 2009 was at 7.3 per cent, whereas WPI inflation excluding food articles was 2.1 per cent, which suggests the concentrated nature of the inflation so far. Food items (i.e. primary and manufactured) with a combined weight of 27 per cent in the WPI basket have exhibited 21.9 per cent increase in prices.

The overall economic outlook is, therefore, a mixture of upside prospects of recovery and downside risks. Managing this tradeoff between supporting growth and reining in inflation expectations poses a complex policy challenge.
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Stainless Steel

During the last decade many new applications of stainless steel has taken place in India, in the ABC sector. Some of these are mentioned below. ABC sector denotes Architectures, Buildings and Construction.
  • About 350 tons of stainless steel was used in the Parliament library.
  • The 40 ft. by 70 ft. signage at the Ramoji Film City at Hyderabad used 60 tons of AISI 304 grade stainless steel.
  • About 70 tons of stainless steel was used for the 10, 000 square meter dome shaped roof of Kopar Khairane Railway Station at Navi Mumbai.
  • A total 60 tons of stainless steel was used in the roofing system of Khalsa Heritage Complex at Anandpur Sahib, Punjab over an area of 3756 square meters, the largest ever stainless steel roofing executed in India.
  • About 200 stainless steel bus shelters have been installed in the NMDC area of New Delhi. Delhi Transport Corporation (DTC) is also installing another 225 bus shelters on the Ring Road at New Delhi. Each bus shelter uses about 850 kg of stainless steel.
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Stainless Steel

New applications of stainless steel are taking place in the Automobile, Railways and Transportation (ART) sector.

Automobile Sector
  • Stainless steel catalytic converters materials for auto exhaust systems for environmental reasons. Each such unit use to 6 to 12 kgs of stainless steel depending on the model and make. India produced 1.7 million passenger vehicles in 2007-08.
  • Indian motor cycle manufacturers are using stainless steel in critical locations such as fasteners, engines and now handles made of stainless steel are also being used.
  • The use of stainless steel LPG cylinders in cars is also gaining momentum.

Railway Sector
  • The railway workshop of Southern Railway at Trichy has received an order for manufacturer of 1200 stainless steel 409M grade wagons. Each wagon will use 8.7 tons of stainless steel.
  • Indian Railways have a fleet of 30, 000 passenger coaches of corten steel (carbon) which demand excessive amounts of maintenance cost. They also do not last long. LHB coaches with stainless steel shells Arc currently produced in RCF, Kapurthala. Being a stainless steel of 12 percent chromium, their corrosion resistance needs to be reinforced with paint system. In further all corten carbon steel coaches will be replaced by stainless steel coaches.
  • Railways have decided to use only stainless steel coal wagons. For the production of these wagons about 80, 000 tons of 409M grade stainless steel has been tendered by the Indian Railways to make 7, 000-8, 000 coal wagons in 2007-08. Each such wagon will use about 10 tons of 409M grade of stainless steel.
  • Mumbai Rail Vikas Corporation (MRVC) will buy 1, 500 coaches from ICF, Chennai. About 2.5 tons of stainless steel will be used for each coach. Stainless steel is being used for roof panels, fans, partitions, doorway grab poles etc. by MRVC.

Transportation
  • More and more volumes of stainless are being used in luxury buses.
  • Port Authorities are also using more volumes of stainless steel in their various equipments, offices and other installations.
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Industrial Raw Materials

  • Raw Materials Required for Billet Manufacturing Unit : The main raw materials required in our plant are Scrap and various Alloys.
    • Scrap : We buy our Scrap from Domestic as well as International Markets :
      • Import : Different grades of Scrap and Turning are imported from USA, UAE and Germany. Major Suppliers are Al Saham Al Fadhi Metal, AKJAY International, etc.
      • Domestic : Local Scrap dealers are approached for supply of Scrap and Turnings. Major local suppliers are Shree Ram Steel, Ratnesh Metal, etc. Also since we do supply billets to Rolling Mills, Bright Bar units (In-house and Outsiders) and other manufacturing concerns who all generate scrap post rolling and drawing, we can also procure the same scrap from them for our Melting Unit.
    • Alloys : Major alloys required for manufacturing of Stainless Steel are Nickel, Ferro Silicon & Chrome. The same are procured from domestic as well as international markets :
      • Import : Nickel is being procured from Gold Matrix Resources Pvt Ltd UAE, Ferro Silicon is being procured through Erdos Xijin Kuangye Co Ltd China; Chrome is being procured through Technogerma Germany
      • Domestic : Mostly other alloys are procured through IDCOL (Industrial Development Corporation of Orissa Limited)
  • Raw Materials Required for Existing Rolling Mill : The main raw material for the Existing rolling mill is Billets, which is being produced in-house.
  • Raw Materials for Bright Bar Unit : The raw material for bright bar unit are mainly Round, Square, Hex bars and Wire rods. Currently since we do not have our own operative Rolling Mill and hence we are procuring Bars and Rods from outside. But once we have our own rolling mill even this product unit will have its raw material requirements sourced in-house.
  • Water Resources : Water is required mainly for the manufacturing process and is adequately available from the bore wells in the factory premises.
  • Power : The Company has a sanctioned load of 4000 KVA from MGVCL. This would be adequate for the present as well as estimated future requirements of the Company. In addition to above, the plant has a power back-up through its in house installed 3 Diesel Generator sets having aggregate 1000 KVA Capacity. Also, in order to reduce the impact of power costs on the profitability of the company we currently own two Wind Mills at the following locations :

LocationCapacityOperative Since
Vanku, Kutchch District, Gujarat0.60 MW2007
Maliya(Miyana), Rajkot District, Gujarat1.50 MW2010
Total2.10 MW
These Wind Mills have an existing aggregate generation capacity of 2100 KVA and are operated by Suzlon and its group companies on our behalf. The power generated by them at these sites is transmitted by M/s. Gujarat Energy Transmission Corporation Limited (GETCO) to the distribution network of our principal energy supplier namely Madhya Gujarat Vij Company Ltd (MGVCL). The amount of power transmitted to MGVCL is thereby adjusted against the power consumed by us the plant and reduced from our monthly bill. This leads to significant reduction in power costs.
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  • Dhwanil Shah (Rajputana Stainless Limited)
  • 213, Madhwas, Halol Road , Dist. Panchmahals, Gandhinagar, Gujarat - 389330
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Rajputana Stainless Limited
Gandhinagar, Gujarat, India
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Hexagon Squares

  • Size Range: 10.00mm to 56.00mm, (3/8”, to 2.1/4” Diameter)
  • Process: Annealed, pickled, cold drawn and polished
  • Tolerance: H-9, H-11, Length: 3 to 6 meters
  • Grades: 303, 304, 304L, 316, 316L
  • Usage: Nuts and Bolts
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Stainless Steel Wire Rods


We are one of the reputed Stainless Steel Wire Rods Manufacturers, Exporters and Suppliers in Gujarat, India. We are equipped with latest machinery and professionals who help in manufacturing quality Stainless Steel Wire Rods. Our Stainless Steel Wire Rods are highly durable and have perfect finishing and designing. We offer Stainless Steel Wire Rods in various sizes as per the need of the clients.

Size Range : 5.5mm to 28mm

Grades : 200, 300, 400, Duplex Grades, Alloy Steel Grades

Supply Condition : Hot Rolled, Annealed & Pickled

Application : Bar & wire re-drawing Fastener & cold heading.
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Stainless Steel Wire Road

  • Size Range: 5.5mm to 28mm
  • Grades: 200, 300, 400, Duplex Grades, Alloy Steel Grades
  • Supply Condition: Hot Rolled, Annealed & Pickled
  • Application: Bar & wire re-drawing Fastener & cold heading
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Stainless Steel Angles


We are proficient in manufacturing Stainless Steel Angles, which are highly durable. Our Stainless Steel Angles are high in demand owing to the use of quality material and consistent performance. We are backed by a team of professionals who possess the expertise to manufacture the best and flawless Stainless Steel Angles in Gujarat, India.

Highlights
  • Use of quality material
  • Precisely Designed
  • Durable

Size Range
  • Min. 25x25mm to 5, 6, 7 mm thick
  • Max. 100x100mm to 5, 6, 7 mm thick

Supply Conditions
  • Length : 5 to 6 meters
  • Hot Rolled, Annealed Pickled, Shot Blast

Note : Both ends are color coded as per the customer specific requirement

Specifications : As per EN, DIN, JIS, ASTM, BS, ASME, AISI, etc.
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Stainless Steel Billets


We are a renowned Stainless Steel Billets Manufacturer, Exporter and Supplier in Gujarat, India. We manufacture Stainless Steel Billets using quality Stainless Steel which add durability to the construction of the billets. We ensure the supply of flawless Stainless Steel Billets in order to maintain the reliability among our customers.

Highlights
  • Sturdy construction
  • Durable
  • Specific designing
  • Good endurance

Size Range
  • 100X100mm, 120X120mm
  • 140X140mm, 160X160mm
  • 200X200mm, Max Length: 9 mtrs

Grades : 200, 300, 400, EN-series, Duplex Grades & Alloy Steel

Grades in suitable for : Forging, re-rolling and Up-setting
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Business Strategy

Our continuous focus on achieving Zero Error Product that matches our motto Quality beyond Stainless has established our strong presence in the Indian Market.

It is our Companys vision to gain international recognition for cost leadership, product innovation and customer satisfaction and to be amongst the Top 10 Stainless Steel Producers in the Country.

Following are the key strategic initiatives of our Company :
  • Capitalize on the growth of the Indian Stainless Steel sector
    According to the ISSDA the Indian Stainless Steel sector has grown at approximately 14% p.a. over the last 15 years. We estimate that this growth shall be maintained and may also increase, considering the improved economic environment over the last year. Our strategy is to concentrate on core manufacturing of stainless steel and be a part of this growth story. We plan to leverage the improving economic scenario to increase our capacity utilization and thereby improve top line and bottom line results.
  • Achieve end to end integration
    Currently, we are operating a Melting unit with an annual installed capacity of 40, 000 MT but we are only producing around 13, 000 MT. This is because all our Rolling activities are done outside on a job work basis, and hence we cannot control the Rolling Mills as per our requirements, which in turn reduces our production. Once we set up the proposed Rolling mill, we shall roll all our billets generated from the Melting unit, in house and shall be able to augment the production of the Melting unit likewise as per our requirement. Secondly, by installing an additional LRF Unit, our existing capacity of 40, 000 shall be further augmented to 60, 000 MT p.a and hence we are setting up rolling capacities on the same lines too. Lastly, other benefits of forward integration such as lower product cost, lower transportation costs, and lower wastage and spillage costs will be attained form the said expansion.
  • Ensure Low Power Costs
    We are a power intensive industry and power contributes to a significant portion of our total costs. We plan to set up a Windmill at Kutch having an installed capacity of 1500 KVA in addition to the existing Wind Energy units having an aggregate capacity of 2100 KVA and hence we would be able to generate an aggregate power of 3600 KVA per annum. All the power units generated at these wind mills shall be transmitted and distributed to our production facilities at Halol. Once this new wind energy unit is commissioned, we shall be able to generate an in-house considerable amount of the total power we consume. This shall help improve our bottom line figures and net operating margins. Also, we stand to benefit from the additional tax savings due to the increased depreciation on these units.
  • Continue the focus on Quality
    In line with our motto of Quality beyond Stainless we shall aim at achieving zero error products. For this, we are planning to modernize our existing Stainless Steel Melting Unit by installing New LRF Unit, New Testing Equipments and New Billet sharing machines. Once a Fully operational Rolling Mill is in place, the benefits from higher quality Billets shall be realized by top quality Rolling and Bright Bar facilities.
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Future Prospects

Currently the company has an in-house Melting Unit, and Bright Bar unit and other facilities such as Drawing, Rolling etc are done by the Company outside on a job work basis. In order to achieve our goal of becoming a leading full-service integrated Stainless Steel Company with presence across the value chain, we are currently exploring options in the form of Backward and Forward Integration in the Stainless Steel Industry Value chain and are also considering certain key processes currently done outside, to be done in-house for improved productivity and profitability.

We plan to setup our own Rolling Mill at a plot adjacent to our existing production Plant in order to gain the advantages of forward integration. The land procurement for the Rolling Mill Project has been completed and the land leveling and shed construction for the same has already been started. We are also planning to increase our production capacity of Bright Bars to match the growing demand of this product. Also in order to further benefit from Power savings generated by owning Wind Energy Units we plan to set up a new Wind Mill having a Power generating Capacity of 1.5 MW at Gujarat.

Once the above mentioned projects are implemented we shall be able to process all the Stainless Steel we make from the Melting unit at our own Rolling Mills and hence achieve cost efficiencies provided by forward integration. Secondly, once the proposed wind energy units are operational we shall be able to save up to 60% of our Power costs. This will further lead to cost efficiencies and hence increase our competitive abilities.

Existing And Future Capacity & Capacity Utilization Of Our Company

Particular2005-062006-072007-082008-092009-10*(Apr-Dec)
Public Sector16.96417.00317.09116.37212.483
Private Sector29.49633.81436.76642.06533.292
Total Production46.46050.81753.85758.43745.775
% of Public Sector36.533.5322827
(Source - Ministry of Steel, GOI, Annual Report 2009-10) According to the projections made by the Steel Ministry in its annual report (2009-10), India is expected to maintain its lead in Sponge Iron in the near future and is expected to become the second largest producer of steel in the world by 2015-16, provided all requirements for fresh capacity creation are met.
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Stainless Steel

Under our Articles of Association, our Company we are required to have not less than 3 (three) Directors and not more than 12 (twelve) Directors, subject to Section 252 and 259 of the Companies Act, 1956. As on the date of this Draft Red Herring Prospectus, our Company has 6 (six) Directors on its Board, of which three are executive and three are independent.

Except for Mr. S. Ramamurthi, who is the Executive Director Corporate Affairs at Marathon Nextgen Realty Ltd, Citadel Realty & Developers Limited and Chhaganlal Khimji & Co. Ltd., Mr. Shankarlal D. Mehta and Mr. Babulal Mehta, who are both the directors of M/s. Rajputana Advisory Services Pvt Ltd, none of our other directors hold any other directorships elsewhere.

The following table sets forth the details of the Current Board of Directors : :

NameDesignation
Mr. Shankarlal Deepchand Mehta Chairman & Managing Director Executive Director
Mr. Babulal Deepchand Mehta Whole Time Director Executive Director
Mr. Jayesh Natvarlal PithvaExecutive Director
Mr. Sundaram RamamurthiIndependent Director
Mr. Jashvant Chinubhai Patel Independent Director
Mr. Dilip Kumar Vyas Independent Director

Brief Biographies of Directors

Mr. Shankarlal Deepchand Mehta
Mr. Shankarlal Deepchand Mehta, 38 years, is the Managing Director of the company. He is also a principal promoter of the Company. He holds a bachelors degree in Commerce from the Mumbai University. He has experience of 16 years in the Stainless Steel Industry. He started his career as a steel merchant in year 1993 at Mumbai along with his Brother Babulal Mehta. After successfully setting up a Stainless Steel Trading Business at Mumbai, in 1997 he moved to Vadodra and established his proprietary concern in the name of Yash Steel Centre for the trading of Stainless steel products. In 1999, he along with his brother took over the management of a running unit in the name of M/s Rajputana Steel Castings Private Limited at Kalol. Under his leadership Rajputana Stainless Ltd has grown from small scale unit running capacity of 1000 MT per year to a large scale manufacturing unit having production capacity of 40000 MT per year. Appointed on the board for the first time on 25th February, 2000 he is in charge of administration and day to day activity of the Manufacturing Setup of the Company at Kalol. He has been last re-appointed as a director on our Board and designated as the Chairman and Managing Director of the Company at the Extra-ordinary General Meeting of our company held on November 14, 2008

Mr. Babulal Deepchand Mehta
Mr. Babulal Deepchand Mehta, 51 years, is the Whole Time Executive Director of the Company. He is also a principal promoter of the company. He started his career from his family business as a helping hand to his father Mr. Deepchand Mehta. Having had grass root level experience he has a complete understanding of various processes involved in the business including Rolling, Fabrication, Forging, etc. Due to his experience of more than 30 years in the Stainless Steel Business he has developed a strong marketing network having been associated with many Stainless Steel Industry Firms such as Viraj Ispat, Sun Flag Iron, Rimjhim, Mukund Iron and Steel, EzeeBar, etc. In 1999, he along with his brother took over the management of a running unit in the name of M/s Rajputana Steel Castings Private Limited at Kalol. Appointed on the Board for the first time on November 1, 1999 he is in charge of Business Development and Strategic Management of the Company and its marketing efforts at Mumbai. He has been last re-appointed as a director on our Board and designated as Whole-time Executive Director on our Board at the Extra-ordinary General Meeting of our company held on November 14, 2008.

Mr. Jayesh Natvarlal Pithva
Mr. Jayesh Natvarlal Pithva, 42 years, is a Executive Director of the Company. He is also a principal promoter of the company. He has a bachelors degree in Commerce from Mumbai University. He started his career as a steel merchant in Mumbai in 1990. He started his proprietary concern M/s. R Magan Lal & Company in 2005 and has been involved in the business of Forging of Steel Products ever since. He joined the Company as Executive Director on May 7, 2007 and has been the driving force behind the plant expansion and increased geographical presence of Rajputana Stainless Ltd during 2008-09. Mr. Jayesh Pithva is heading the marketing division of the company and specializes in International Marketing, Looking after the Mumbai Office of the company. Under his guidance the company has undertaken several modernizations and diversification programs successfully and economically. He has been last re-appointed as an Executive Director on our Board in the Annual General Meeting of our Company held on September 30, 2009.

Mr. Sundaram Ramamurthi
Mr. S. Ramamurthi, 59 years, is a Non-Executive Independent Director of the Company. He has a Bachelors Degree in Arts (Economics) from University of Madras, a Masters Degree in Business Administration (Systems Management) from Jamnalal Bajaj Institute of Management Studies, Mumbai and is a registered Chartered Accountant with ICAI. He has also successfully completed Part I at Institute of Company Secretaries of India. He has extensive experience in the field of raising equity and debt including IPOs, Private Placements, FCCBs, Construction Finance, ECB, FDI, CCDs etc. His achievements include setting up and managing the procurement investment finance aggregating to $ 85 million for various international projects. Having held responsible positions in companies such as JN Marshall Group Pune, Anglo Thai Corporation- Recondo Limited, Shaw Wallace & Co. Ltd and the Piramal Group, he is currently working with the Marathon Group officiating as Executive Director Corporate Affairs. He joined the Company as an independent director on February 24, 2010.

Mr. Jashvant C. Patel
Mr. Jashvant Patel, 51 years, is a Non-Executive Independent Director of the Company. He has a Bachelors Degree in Science (Chemistry) from the Gujarat University. He started his career with Gujarat Iron and Steel Company Limited (GISCL), Ahmedabad as a Quality Inspector. His job involved ensuring maintenance and continuous improvement of the quality and standards of the MS Round Bar, CWHSD, Twisted Bar, Railways Beaters, Flanges etc. His achievement in the GISCL was widely acknowledged amongst steel producers in the SME sector, and he later joined Malhotra Steel and Iron Gujarat Private limited as the Quality Control Manager and was associated in achieving higher quality of MS and Alloy Steel Ingots produced there. In 1980 he joined Mangalam Alloys Limited as Total Quality Manager and was in charge of implementing TQM philosophy and achieving Zero Error Products. His dedication towards his job, professionalism and technical expertise was recognized at Mangalam Alloys Limited and he was promoted as Director Technical. In 1991, he started his own Company He is currently involved in the business of trading of Steel Products. He joined the Company as an independent director on February 24, 2010.

Mr. Dilip Kumar Vyas
Mr. Dilip Kumar Vyas, 55 years, is a Non-Executive Independent Director of the Company. He has done his schooling from Sainik School Jamnagar and M.Com (Management) from M.S Uni., Vadodra. He is also an alumnus of IIM, Ahmedabad. He is an Ex Group Captain and in the past has offered his services in various fields for the Indian Air Force. He has been the Commissioned Officer with Indian Air Force, and also worked as Chief Administrative / Personnel Officer / Stn Security Officer / Provost Marshal at Air Force stations. His achievements include being commended by the Chief of Air Staff twice for outstanding performance; he was a member of Indian Peace Keeping Force in Sri Lanka, 2 Air force Command tenures. He has also done advanced financial accounting operations and had 2 tenures as Command Financial Advisor and Controller. He was also the India Head for Crediterity Info Services, Bangalore, where he looked into the overall daily functioning as well as charting a course for the companys expansion, profitability and growth. He is currently working with ABB at a senior post. He joined Our Company as an Independent Director on February 24, 2010.
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Key Managerial Personnel

The operations of our Company are overseen by a professional management team, under the guidance of the three Executive Directors of the Company. The top management team has the requisite experience and the qualification for their respective responsibilities. A brief profile of our Key Management Personnel is as follows:

Mr. Bansh Gopal Yadav- General Manager, Production
Aged 39 years, and Indian National, Mr. Gopal is designated as General Manager Production of the Company. He holds a Masters degree in Science with specialization in Chemistry. He joined the Company as AGM Production on June 1, 2008. He has an experience of 14 years in operating Steel Melting Furnace, AOD Units and other testing Equipments at Steel Manufacturing Plants. He was previously employed with Ambica Steel Limited at Gaziabad, Uttar Pradesh. The gross compensation paid to him during the fiscal year 2009 was Rs. 7 Lacs. His term of office expires on June 1, 2011

Mr. Amrendra Kumar Thakur General Manager, Finance & HR
Aged 37 years, and Indian National, Mr. Kumar is designated as General Manager Finance & Human Resources of the Company. He holds a Masters in Business Administration with a specialization in Finance, a Masters in degree in Arts with a specialization in Economics and has successfully cleared his CIC Exams. He joined the Company as General Manager, Finance and H.R on August 1, 2008 and has an experience of 10 years in various departments. He was previously employed with the Indian Air Force. The gross compensation paid to him during the fiscal year 2009 was Rs. 3 Lacs. His term of office expires on August 1, 2011


Mr. Jayanti Sanghvi General Manager, Marketing
Aged 31 years, and Indian National Mr. Sanghvi is designated as General Manager Marketing of the Company. He holds a Bachelors of Commerce degree. He joined the Company as GM Marketing on April 1, 2008. He has an experience of 10 years in Dealing in Stainless Steel and Steel Scrap. He was previously engaged into his own Proprietary Trading Activities. The gross compensation paid to him during the fiscal year 2009 was Rs. 4.50 Lacs. His term of office expires on April 1, 2011

Mr. Amitabh Kumar Dubey, Company Secretary and Compliance Officer
Aged 30 years, and Indian National, Mr. Dubey is designated as Company Secretary & Compliance Officer of the Company. He holds a Bachelore Degree in Commerce, a Bachelores Degree in Law (LLB), and is a registered Company Secretary. He has an experience of around 2 years handling secretarial work. He joined the Company as Company Secretary and Compliance Officer on 24-02-2010. His term of office expires on 01-04-2011

Mr. Navin Ajmeri Manager, Administration
Aged 51 years, and Indian National Mr. Ajmeri is designated as Administration Manager of the Company. He holds a Bachelors degree in Commerce. He joined the Company as Operations Head on May 14, 2007. He has an experience of 22 years in handling Dispatch, Billings, and other such Factory Administration Activities. He was previously employed with Zydus Cadilla Limited at Vadodara. The gross compensation paid to him during the fiscal year 2009 was Rs. 2.50 Lacs. His term of office expires on May 14, 2011.
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Stainless Steel

We believe we are well positioned to capitalize on the growth opportunity in the Indian Stainless Steel sector due to the following
  • We are a well established & mature Stainless Steel Production Unit : From being a small scale production unit having a annual capacity of 3000 MT in 1999 we have grown exponentially to having an annual capacity of 40000 MT and a production of over 13, 000 MT for the nine months period ended December 31, 2009. There have been no instances of lock-outs or strikes at our plant and we are very confident of our product and its quality as well as its perception in the market. Since we are setting up our own Rolling Mill, and Bright Bar unit we shall be able to provide complete finish Stainless Steel products right from Scrap to End user, which will in turn show positive effects on our profitability margins.
  • Abundance of Quality and Low cost Man Power : We currently employ around 241 employees. Most of these employees are local and are on the payroll of the company. Halol being a small town compared to the other major metro cities and towns, the local man power costs are much lesser and hence benefits in cost competitiveness. Also, culturally man power in this area has a lot of industrial work experience due to high amount of Industrial activity from plants such as Panchmahals Steel, General Motors & Tarapuria Steel which are within a radius of 4 kms from our plant.
  • Easy Availability of Raw Material : We source our Raw Material i.e. Scrap from Domestic as well as International Markets. Our plant is 60 kms from ICD Dashrath Port and hence helps optimize transaction costs and shortage of raw material. Also, there are various local suppliers like Shree Ram Steel, Ratnesh Metal & Co, etc which are at close proximity to our Plant and are regular suppliers of Scrap to us
  • Abundant sales and trading experience of the Promoters and Key Management Team : Our Promoter Directors and Key management personnel have over 20 years experience in the manufacturing and trading of Stainless Steel Products and Steel Scrap. They have excellent relations and goodwill in the market. Also both our Marketing Offices i.e. Mumbai and Vadodara are in close proximity to their local Stainless Steel Markets.
  • Excellent track record and customer relations : We have been supplying Stainless Steel for over 8 years to various Rolling Mills and other Stainless Steel Product manufacturers. Our clientele includes Suraj Stainless Ltd., Rajratna Metals and other such Stainless Steel Players.
  • Almost zero litigations and disputes : Apart from just one Income Tax Tribunal Appeal there are no other Criminal/ Civil cases /arbitration proceedings filed against the Company; and this results lower risk of contingent liabilities and cost reduction in pertaining to professionals.
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Key Initiatives Of The Ministry Of Steel

Meetings of the Inter Ministerial Group (IMG)
An Inter Ministerial Group (IMG) has been constituted to monitor and coordinate various issues concerning major steel investments in the country. The IMG is chaired by Secretary (Steel) with Secretaries of Department of Industrial Promotion and Policy, Mines, Environment and Forest, Road Transport and Highways, Shipping, Member (Traffic) Railway Board and Chief Secretaries of concerned State Governments as its members. The IMG reviews and coordinates measures for early completion of the major steel capacities and addresses various problems concerning :
  • Infrastructure constraints related to ports, rail, road network.
  • Availability of iron ore and coal.
  • Speedy environmental clearance for project site as well as for iron ore and coal mining activities.
  • Availability of land, water resources and issues concerning rehabilitation.
  • Any other item concerned with the major steel investments in the country.

IMG conducts review meetings periodically, both with the major steel investors as well as with the Central Ministries / Departments and the State Government concerned.

Quality Control Order on selected steel products
Steel Quality Control Orders to ensure making available 17 critical steel products of certified quality to consumers were issued during 2008. The order has since been revised subsequently whereby 10 products have been excluded.

Joint Consultative Mechanism with Railways
A Joint Consultative Mechanism has been constituted by the Ministry of Steel with representatives of the Ministry of Railways, the Ministry of Steel and the Steel Industry (both public and private sector) to address their increased infrastructure needs in line with the National Steel Policy as well as the rationalization of freight class for transportation of steel items and raw materials such as iron ore and limestone.

Consumer Council Meeting
A Forum of Steel Consumer Council to facilitate regular interaction of producers and consumers and redress the problems faced by the consumers relating to supply/availability of steel products and other related issues had been set up in the Ministry. The Meetings of Consumer Council were held in 2008-09, under the Chairmanship of the Steel Minister. The various issues affecting the consumers of Steel namely opening of new stockyards and monitoring of their working, monitoring of the trend of domestic steel prices, review of prevailing excise and import duties and availability of steel material, figured prominently in the meeting.

Encouraging Research & Development in the Iron & Steel Sector
Besides supplementing R&D initiatives and investments under the existing Empowered Committee Mechanism, the Ministry of Steel has evolved a new scheme to encourage R&D in the Iron & Steel sector during the 11th Five-year Plan. A new scheme named Scheme for promotion of R&D in the Iron & Steel Sector has been launched with budgetary provision of Rs. 118 crore. The scheme will be implemented in the 2009-10.

Source : Ministry of Steel - Annual Report (2009-10)
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Macroeconomic Environment

A synchronized Global Economic Downturn
Last year the world economy was deeply mired in the most severe financial and economic crisis since the Second World War. With its increasing impact, both in scope and depth worldwide, the crisis posed a significant threat to the world economic and social development. Between September 2008 and May 2009, the market capitalization of banks in the United States of America and Europe declined by 60 per cent (or $2 trillion). While the crisis originated in developed countries, which were also leading the economic downturn, developing countries were also being hit hard through capital reversals, rising borrowing costs, collapsing world trade and commodity prices, and subsiding remittance flows.

Signs of Recovery
The global economy exhibited early signs of end of the recession with several advanced economies recording modest positive growth in the second quarter of 2008-09, while the pace of contraction in output declining significantly in others. The pace of global recovery, however, continues to be uncertain, given the fact that the recovery is still gaining support from the unprecedented stimulus measures amidst persisting stress in the financial systems of advanced economies. After successive rounds of downward revisions to the 2009 growth outlook from 3.9 per cent in July 2008 to -1.4 per cent in July 2009, the IMF for the first time, revised the growth outlook upwards to -1.1 per cent in October 2009.

Different economies are at differing points of the cycle. Although advanced economies continue to be in recession with a growth forecast of -3.4 per cent, the emerging and developing economies are forecast to grow by 1.7 per cent during 2009. Emerging Asia is leading the global rebound, with significant acceleration in growth in the second quarter in China, Hong Kong, Singapore, India and South Korea. In China, GDP growth is estimated to have further accelerated to 8.9 per cent in the third quarter, supported by the substantial fiscal stimulus and rapid increase in bank lending. GDP growth in other Asian emerging-market economies has also strongly recovered, partly in response to policy stimulus.

Source : World Economic Situation and Prospects, 2009 (United Nations)
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Stainless Steel

Global crude steel production reached 1220 million ton in 2009, a decline of 8 per cent over 2008. China was the largest crude steel producer in the world with production reaching 567.8 million tons, a growth of 13.5 per cent over 2008. India once again emerged as the fifth largest producer in 2009 and recorded a growth of 2.7 per cent as compared to 2008, the only other country in the top 10 bracket to register a positive growth during 2009. India also emerged as the largest sponge iron producing country in the world in 2009, a rank it has held on since 2002.

The Top Ten Steel Producing countries are listed below :

World Crude Steel Production In 2009*

CountryProduction (Million Tonnes)
China567.8
Japan87.5
Russia59.9
USA58.1
India56.6
South Korea48.6
Germany32.7
Ukraine29.8
Brazil26.5
Turkey25.3
Source : World Steel Association * - Provisional (Source : Ministry of Steel, GOI, Annual Report 2009-10)
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Stainless Steel

The stainless steel industry caters to the household appliances, hardware, industrial equipment, automotive and aerospace structural alloy and construction material markets. Not being heavy industrial segments, the production figures of stainless steel are not as high as the other Iron and Steel Industries.
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Stainless Steel

According to the Economist Fact Sheet dated as of July 3, 2009, India, with a population of over 1.14 billion people, had a Gross Domestic Product (GDP) on a purchasing power parity (PPP) basis of approximately US$3, 363.00 billion in 2008. This made it the fourth largest economy in the world, on a PPP basis, after the United States, China and Japan.

According to the RBIs Macroeconomic and Monetary Developments Third Quarter Review 2009-10 dated as of Jan 28, 2010, India is one of the fastest growing large economies in the world with a GDP growth of 7.9 per cent during the second quarter of 2009-10, Industrial Production growth of 7.6 percent, and a Non-food credit growth of 14.4 per cent. The core infrastructure sector showed a higher growth at 4.8 per cent during April-December 2009, as compared with 3.2 per cent growth in the corresponding period of the previous year. The higher growth was driven mainly by cement, coal, electricity and finished steel. But, Inflation emerged as a major concern during the third quarter, dominated by significant supply factors. On year on year basis, WPI headline inflation in December 2009 was at 7.3 per cent, whereas WPI inflation excluding food articles was 2.1 per cent, which suggests the concentrated nature of the inflation so far. Food items (i.e. primary and manufactured) with a combined weight of 27 per cent in the WPI basket have exhibited 21.9 per cent increase in prices.

The overall economic outlook is, therefore, a mixture of upside prospects of recovery and downside risks. Managing this tradeoff between supporting growth and reining in inflation expectations poses a complex policy challenge.
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Stainless Steel

During the last decade many new applications of stainless steel has taken place in India, in the ABC sector. Some of these are mentioned below. ABC sector denotes Architectures, Buildings and Construction.
  • About 350 tons of stainless steel was used in the Parliament library.
  • The 40 ft. by 70 ft. signage at the Ramoji Film City at Hyderabad used 60 tons of AISI 304 grade stainless steel.
  • About 70 tons of stainless steel was used for the 10, 000 square meter dome shaped roof of Kopar Khairane Railway Station at Navi Mumbai.
  • A total 60 tons of stainless steel was used in the roofing system of Khalsa Heritage Complex at Anandpur Sahib, Punjab over an area of 3756 square meters, the largest ever stainless steel roofing executed in India.
  • About 200 stainless steel bus shelters have been installed in the NMDC area of New Delhi. Delhi Transport Corporation (DTC) is also installing another 225 bus shelters on the Ring Road at New Delhi. Each bus shelter uses about 850 kg of stainless steel.
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Stainless Steel

New applications of stainless steel are taking place in the Automobile, Railways and Transportation (ART) sector.

Automobile Sector
  • Stainless steel catalytic converters materials for auto exhaust systems for environmental reasons. Each such unit use to 6 to 12 kgs of stainless steel depending on the model and make. India produced 1.7 million passenger vehicles in 2007-08.
  • Indian motor cycle manufacturers are using stainless steel in critical locations such as fasteners, engines and now handles made of stainless steel are also being used.
  • The use of stainless steel LPG cylinders in cars is also gaining momentum.

Railway Sector
  • The railway workshop of Southern Railway at Trichy has received an order for manufacturer of 1200 stainless steel 409M grade wagons. Each wagon will use 8.7 tons of stainless steel.
  • Indian Railways have a fleet of 30, 000 passenger coaches of corten steel (carbon) which demand excessive amounts of maintenance cost. They also do not last long. LHB coaches with stainless steel shells Arc currently produced in RCF, Kapurthala. Being a stainless steel of 12 percent chromium, their corrosion resistance needs to be reinforced with paint system. In further all corten carbon steel coaches will be replaced by stainless steel coaches.
  • Railways have decided to use only stainless steel coal wagons. For the production of these wagons about 80, 000 tons of 409M grade stainless steel has been tendered by the Indian Railways to make 7, 000-8, 000 coal wagons in 2007-08. Each such wagon will use about 10 tons of 409M grade of stainless steel.
  • Mumbai Rail Vikas Corporation (MRVC) will buy 1, 500 coaches from ICF, Chennai. About 2.5 tons of stainless steel will be used for each coach. Stainless steel is being used for roof panels, fans, partitions, doorway grab poles etc. by MRVC.

Transportation
  • More and more volumes of stainless are being used in luxury buses.
  • Port Authorities are also using more volumes of stainless steel in their various equipments, offices and other installations.
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Industrial Raw Materials

  • Raw Materials Required for Billet Manufacturing Unit : The main raw materials required in our plant are Scrap and various Alloys.
    • Scrap : We buy our Scrap from Domestic as well as International Markets :
      • Import : Different grades of Scrap and Turning are imported from USA, UAE and Germany. Major Suppliers are Al Saham Al Fadhi Metal, AKJAY International, etc.
      • Domestic : Local Scrap dealers are approached for supply of Scrap and Turnings. Major local suppliers are Shree Ram Steel, Ratnesh Metal, etc. Also since we do supply billets to Rolling Mills, Bright Bar units (In-house and Outsiders) and other manufacturing concerns who all generate scrap post rolling and drawing, we can also procure the same scrap from them for our Melting Unit.
    • Alloys : Major alloys required for manufacturing of Stainless Steel are Nickel, Ferro Silicon & Chrome. The same are procured from domestic as well as international markets :
      • Import : Nickel is being procured from Gold Matrix Resources Pvt Ltd UAE, Ferro Silicon is being procured through Erdos Xijin Kuangye Co Ltd China; Chrome is being procured through Technogerma Germany
      • Domestic : Mostly other alloys are procured through IDCOL (Industrial Development Corporation of Orissa Limited)
  • Raw Materials Required for Existing Rolling Mill : The main raw material for the Existing rolling mill is Billets, which is being produced in-house.
  • Raw Materials for Bright Bar Unit : The raw material for bright bar unit are mainly Round, Square, Hex bars and Wire rods. Currently since we do not have our own operative Rolling Mill and hence we are procuring Bars and Rods from outside. But once we have our own rolling mill even this product unit will have its raw material requirements sourced in-house.
  • Water Resources : Water is required mainly for the manufacturing process and is adequately available from the bore wells in the factory premises.
  • Power : The Company has a sanctioned load of 4000 KVA from MGVCL. This would be adequate for the present as well as estimated future requirements of the Company. In addition to above, the plant has a power back-up through its in house installed 3 Diesel Generator sets having aggregate 1000 KVA Capacity. Also, in order to reduce the impact of power costs on the profitability of the company we currently own two Wind Mills at the following locations :

LocationCapacityOperative Since
Vanku, Kutchch District, Gujarat0.60 MW2007
Maliya(Miyana), Rajkot District, Gujarat1.50 MW2010
Total2.10 MW
These Wind Mills have an existing aggregate generation capacity of 2100 KVA and are operated by Suzlon and its group companies on our behalf. The power generated by them at these sites is transmitted by M/s. Gujarat Energy Transmission Corporation Limited (GETCO) to the distribution network of our principal energy supplier namely Madhya Gujarat Vij Company Ltd (MGVCL). The amount of power transmitted to MGVCL is thereby adjusted against the power consumed by us the plant and reduced from our monthly bill. This leads to significant reduction in power costs.
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  • Dhwanil Shah (Rajputana Stainless Limited)
  • 213, Madhwas, Halol Road , Dist. Panchmahals, Gandhinagar, Gujarat - 389330
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  • Call 08068051309 Ext. 855