Whenever a new business launches online, the business owners have to first promote it. Reaching out to the people in their immediate circle is not enough, and for a business to truly succeed, a larger number of people have to take an interest in the company. This is where internet marketing comes in handy. Simply put, internet marketing is the utilisation of the many tools that the internet puts at your disposal to connect with people and promote your business to them. For an online business, the purpose of internet marketing is to attract people to your website.