Ferric ammonium citrate the most common nutrition problem and it affects more than half of the total population, Along with pregnant and lactating women young children are the ones most affected. The estimated prevalence in India amongst pre-school children is 70%. ICMR has shown that as many as 63% of children from 1-3 years of age and 44% between 3-5 years of age have subnormal hemoglobin levels.

Calcium Citrate Malate is a water-soluble calcium supplement. It is the calcium salt of citric acid and malic acid. Calcium citrate malate's bioavailability stems from its water-solubility and its method of dissolution. When dissolved, it releases calcium ions and a calcium citrate complex. Calcium ions are absorbed directly into intestinal cells, and the citrate complex enters the body through paracellular absorption.