In recent times, we have experienced an explosion of information and its easy availability on Internet throws open new challenges for managers engaged with reputation management. Traditional information outlets such as newspapers, magazines, and trade publications, are more readily accessible due to the rapid expansion of the Internet. At the same time, we have also seen the emergence of popular online newsgroups, blog sites, and wire services. Considering the overwhelming presence of available information, critical factors affecting your company's reputation and brand aren't easily discernable from the noise.