A logo is a small graphic element, which may contain words, letters orand shapes. Regardless its structure, a logo is the entity, which makes the connection between the clientele and the companywebsite who own this. In accordance with the previous statement that means a logo is very important; personally I believe it's true 100%. It is unfair, but usually people don't have the time or the opportunity to check the quality of all the products in this world and as a result they apply a superficial judgment; a logo can be the construction upon which people base their opinions.