A well-executed advertising design is more like an art, modern or traditional it has to be tailored to your audience. Producing effective ads requires a lot of planning, analysis and research. Some ads produced can be award-winning but they may not be effective ad that reaches your audience. A problem that everyone faces while designing an ad is making it unique to stand out among the thousands of existing ads. If an advertisement can break through this, half the battle is won. The second half is to design it impressive enough to catch the eyes you target.