Welcome to Ketso and Winter Holdings
New Flame is a food & beverage manufacture Division of K2015107522 (South Africa)pty Ltd Trade as Ketso & Winter Holdings group. For a company who aims to be the “world’s leading nutrition, health and wellness company”, New Flame reveals a surprising weak presence in the health segment in the South African food & beverage which are: • Yogurt, • Energy drink & • Chocolate. Today consumers are looking for products aligned with a healthy lifestyle while maintaining taste and pleasure. Nutraceutical food industry is growing as health awareness rises, especially on the dairy & energy drink sector. Therefore, it is crucial for New Flame to position itself in the fastest growing segment in the market, to be more aligned with its corporate mission and increase its market share in the Yogurt, Energy drink & Chocolate category. To enter on the health segment, New Flame should take advantage of its new trend and technology, and in line with the new market trends and customer needs, extend its low fat yogurt brand, Energy drink for women & Unique Confectionary brand, New Flame Yogurt, Energy drinks & chocolate, to embrace the launch of a new products, New Flame, a food manufacturing that provides different health benefits: maximize the fat burn metabolism, maintain weight and provide a stronger bone condition. Launching this concept will benefit New Flame overall position in the market since these benefits can attract a considerable potential market considering that a quarter of the SA Population suffers from rheumatic and bone related diseases and more than half is Overweight. Moreover, this health concept was not explored before by any of its competitors. New Flame food & beverage will be targeted to active urban women, who value a food & beverages that can help them to control weight and maintain strong and healthy bones through their lives.
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Year of Establishment
2015
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Primary Business
Manufacturer
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Number of Employees
6 - 20
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Annual Turnover
Below USD 0.1 Million Approx.
