Zesfar Technologies

CBD Belapur, Navi Mumbai, Maharashtra

To have the spotlight on yourself 24/7 is not as easy as it might seem, what with Google updating its way to display local business results all the time. To make sure that your business is always the first thing that the customer sees; having only one element for searching isn’t enough. In fact a whole local SEO strategy must be needed for that matter. Our local SEO team does exactly that. With an experience of almost 2 decades, they make sure that the customers are driven right to your doorsteps. And for that, they not only update themselves with all the local search changes but also modify the strategies as per the need real quick.

As the name suggests, the local optimization makes sure that the customers near you know about your business. With that, not only will the customers line up online, but also in front of your very own store.

It is essential that the customers be able to resonate with the content. For that, every locality needs a different content. Our team which consist of experienced copywriters, understand your business locality and create content that will be able to grab the attention of all the potential customers.

To make sure that your presence is known to everyone, having an effective website is necessary. With the help of our designing team, a website could be designed keeping the needs of the local searches in mind in such a way that they not only find it useful but also understandable and impressive.

For the people to know more about you, updating your Google profile will help you stay on the top of the search results. Not only that, your customers would be able to locate you on the Google Maps as well.

To make your customers revisit you from time to time and also attract new ones, your reputation plays a big role. But how exactly would you maintain it? Worry not, as our team knows everything about making the customers send you a positive feedback! Not only that, they will also help you get through a few negative ones, which are bound to come your way regardless of your behaviour.

Paid advertising makes sure that your business is known to all the people, even the ones which were previously in the dark. It brings new customers to you. Our team, with their experience, know exactly what needs to be done.

We believe that proper execution is basic to maintain performance Does your website offer high-quality and user-friendly experiences? Yes, then you’ve laid a solid digital foundation of your business. No? Don’t worry we’ve got you covered! Our technical team ensure to work hard and bring digital success to your business. We believe technical SEO is like a strong underlying basis of technical SEO. Just like a home which needs a good foundation. When your business is limping, technical SEO works wonder by paying attention to fundamental details. Your site is not just going to perform great but also rank above and beyond your competitors. When our technical SEO services meet our highly optimized gimmicks, we get the SEO’s super excited! Our professional team understands the requirements of client who wants to get maximum results delivered in a budget. At XYZ, we’ve made the SEO services affordable and aim at taking your website to the next level.

Marching head on into your website’s technical profile Our team takes time to gain in-depth insight of your website’s performance. The technical details of your website help us to find opportunities to improve and work better. We run an audit through a host of viral check points, such as: Crawl analysis txt Mobile performance Crawl errors Duplicate content Image optimization Internal link structure Indexation Site architecture Accessibility Page speed Redirects XML sitemap Analytics

Is penalty causing you unwanted stress? Has your past experience been unpleasant with another agency? Have you fell off the results page for unknown reasons? We can understand the turmoil! Our SEO team consistently worked in the past to recuperate the reputation of countless websites. Recover lost traffic Regain rankings Preserve your reputation

We manage website migration by putting in intensive and proper execution. Growing from a budding, fresh business to evolving into an established one, there are lot of changes witnessed. It can be new website platforms, domain names or transition to a secure browsing experience (HTTPS). There is a gradual shift and it can bring in potential number of challenges. It can cause trouble in the site’s performance and cause your site to lose traffic. Our team has successfully migrated thousands of websites and made them profitable. You can also avail the following benefits from your migration: Grow domain authority SEO advantages Search performance Grow mobile audience Increased engagement Secure browsing (HTTPS)

No one has…got the time…for a…slow…loading…website Frankly, in today’s fast paced life, no one has got the time for a slow loading website. You’ll mostly see visitors getting annoyed and closing the tab if it takes time to download. You’ll also earn rewards from Google, as it has done previously to websites that load quickly, particularly on mobile (AMP). We start by running a speed test on your site and collect the findings. We then diagnose and recommend measures to achieve maximum performance. Website speed is a confirmed ranking factor Improve Time to First Byte (TTFB) Decrease bounce rates

Know where is your competitor standing When it comes to competitors of our clients, we don the role of an investigator. We don’t leave a mark and dig deep into your competitor’s web presence. Using a host of SEO tools, we conduct a research through a myriad of check points, including Keywords Rankings Technical Profile Social media campaigns SEO & PPC strategy Backlink profile

We believe what pleases to an eye Don’t you believe the same? It’s actually very natural for a reader to read text and visual it immediately. So, it doesn’t make a sense to the visitors if your site doesn’t have visuals and just a white wall with tiny black alphabets. While we consider that, the images that you use on the website should also be optimized. Our team on board, will optimize your images and enhance them for a great user experience. Reduce load speed Added SEO value Promote visibility Web accessibility

Making your mark in the online market world is not that easy. With just managing a website, you might not achieve the peaks of success. The most crucial tool for that is to have a strong marketing strategy. To form a good marketing strategy, it is essential to know in what way are your customers using your website. With the implementation of analytics, you will be able to understand the activities of your online customers and then improve the website accordingly. The web Analytics packages provided by us help you in more than one way. They help you understand the activities of your online customers, which in turn give you an idea of the website’s performance and lets you know the areas where changes have to be made.

The basic or custom analytics implemented by out SEO team make use of the data driven marketing insights by correlating key performance indicators (KPIs) and help you attain success.

Dashboards Reporting Ecommerce Tracking Data Analysis

Tag Management Event Tracking Enhanced Performance Added Flexibility

One of the most important things to consider is that, a website is a like an online store of your business. Most of them think of a website as a leisure activity. A website is supposed to be a digital storefront of your business. A viewer can be your prospective customer, while browsing through your website they can purchase your products or services, while being at the comfort of home.

When the products are designed in SEO-friendly way, it becomes easier for them to be found when searched. Fluid site organization and optimized pages deliver more qualified visitors while helping you rank for key phrases. SEO-friendly carts Product optimization Optimized eCommerce

We create a website that looks brilliant on every device, be it desktop, tablet or phone. With the rise of technology use, more and more people prefer to shop on their mobile devices. A well-designed website looks great and function flawlessly on all devices. Looks great on every device Mobile shopping Modern responsive design

After creating a website, making all the developments and optimizing it, wouldn’t you like to go through the website and view it as your visitors do? With User Experience (UX) software, you can see how people actually interact with your website. You can see where they scroll, where they click and where they move on your site. UX provides this insight which will help your business to grow. Through UX Intelligence software you can capture real-time interactions and engagements by your website visitors. For desktop users, we track their mouse to see where people click and how they interact with your site, where they scroll and what pages they navigate to. Same insights are captured from mobile and tablet users. We track feedback from the device to show us where the screen is tapped, how people zoom or scroll and where your user’s click, to see how intuitive your site design is on mobile devices. The UX software generates recordings and heatmaps by tracking different devices, to determine the experience that your visitors have.

When you talk about websites, businesses and brands, you also talk about words, products, IMAGES and ART. When you talk about images and art, you also talk about graphic design. It has to be an integral part of your business, speaking about your company’s image and marketing. In today’s digital market, success is multifaceted. With rich text on your site you can be found widely in search results, attracting visitors and converting sales is often influenced by the audio-visual impact. Website should comprise of colourful, high-resolution images, engaging videos and illustrative graphics. They can convert viewers into buyers as they seek better understanding of your products and services.

How about a strong brand identity coupled with a memorable logo design by our team?

In Pay-per-click advertising, you can purchase top positions for relevant keywords on search engines and their partner websites. There are varied number of PPC ad formats that will deliver instant traffic and attract customers to your site.

Text ads refer to ads that appear within a Google search above organic search results. Search ads provide consumers with a glimpse of information about your business and your contact information. When you click on the page, you lend directly on the designated page of the site. Text ads with snippet of business information Link to call on mobile Appear above organic search results

Display Ads are the type of visual advertisements that are displayed across the Google’s Display Network. Display ads can be in the form of text, image, video and rich media. Google’s Display Network has more than 2 million sites on it, all of them have places for Display ads to appear. For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app. Text, image, video or rich media advertisements Appear across Google’s Display Network Great for increasing brand awareness

Today morning I was searching for an acne cream online and I got the ads chasing me the entire day. Right from search engines, to news articles, to social media – it followed me around the internet. Such type of ads is called remarketing ads and can be created by yourself as well. Appear after you visit the website Follow you across the web Re-engage customers

While searching on the page, the constant appearance of shopping ads to the right and left side of the page are called Shopping Ads. They comprise of product images, prices and store information. This type of ads allows potential customers to compare product specs and view product advantages before even visiting the website. Include product image, price and merchant name Appear above organic search results High click-through rate

To get a better idea about your products and also the competition to you on the Google Shopping place, our team will perform assessments based on product and industry.

The work does not end with the appearance of your products on the Google Shopping site, in fact there is a lot more to it- you have to make sure they stay where they are. For that, our PPC team would perform analysis from time to time and make adjustments according to the attributes and bidding strategy of your products and see that your success rate keeps on increasing.

Advertising through the social media could help increase the sales more than the traditional ways on the Google. For example, running a paid campaign on LinkedIn would automatically help capture people with certain title or skills or even those who are associated to a particular company. In fact, Facebook provides many more options which you could use to your advantage and concentrate on specific community of people. The social media advertising helps you to target the customer. It does not go for search entries, rather the one searching it.

Measure your social media success The data collected by our social media advertising team is twisted and adjusted, in order to create an effective ad. We work on social media analytics like magic. Not only that, we maintain an in-depth report of the ongoing campaigns and their performance. Measure engagement Track success Grow conversions Analyze results Customer insights Campaign performance

Social media have become a crucial part of our lives. We don’t pass any day without checking Facebook, Twitter feed, Instagram and Pinterest. Now think about how often your customers or prospective customers use those same networks. Grab the opportunity! We’ve social media experts who will guide you to make right use of each social network to expand your reach to a larger audience. Our social media marketing team accelerates your social media presence with creative, compelling and engaging posts.

Make your presence on the most popular social network in the world. You’re certainly doing something wrong, if you’ve not built your base on a social network with 2 billion active users. Our team develops intensive social media strategies including promotional contests and content curation relevant to your industry.

Twitter is one of the most popular social networks. Statistics say that, 74% of users are more likely to buy from a brand they follow on Twitter. It is, no doubt, a great place for businesses to connect with current and prospective customers. Twitter Marketing allows your company to: Share Promote Interact with Customers Connect with Influencers Generate Leads Network Brand Manage Reputation

LinkedIn is one of the best networks to hire qualified candidates for your business. With over 467 million users, it also drives traffic and generate leads for you. On this platform, professionals go to connect and network which offers opportunities for new customers and increased revenue. LinkedIn is a must part of your social media marketing strategy, if you’re looking to establish your brand as a thought leader in your industry. You can play the expert in your industry by sharing content, joining group discussions and connecting with other professionals. Discovering talented candidates on the platform is another added advantage which it is known for. Network Group Discussions Industry Expert Hire New Talent Generate Leads Share Content

If LinkedIn is the ‘hunt-down-the-talented’ network, Pinterest is the ‘ultimate-discovery’ network. It is essentially an online bulletin board where users curate or “pin” eye-catching images of food, clothes, etc. it encourages purchases more than any other social platform and drives revenue to ecommerce stores. Pinterest is a social network that shows and speaks to consumers about your brand. Users here focuses more on products, quotes, ideas or images that they want to pin on their boards or share with others. Statistics have also revealed about 87% of users actually purchasing something because of Pinterest. Increase Awareness Drive Traffic Generate Leads Brand Boost Sales Set Trends

YouTube is the top video sharing website in the world. Data records about 6 billion hours of video watched every month, no doubt we’ll love YouTube. You can find anything on it, from commercials, how-tos, “about us” videos or slideshows. Supercharge Your Video Marketing YouTube is the 2nd largest search engine of the world. Videos from YouTube also appear on Google’s search results page. At XYZ, we create a YouTube marketing strategy for your brand to maximize your visibility. Marketing on the channel can be an educational resource, a brand builder or both. Video Marketing Google Rankings Capture Attention Increased Visibility Viral Marketing 2ndLargest Search Engine

Have you passed any day without scrolling your Instagram feed? Most certainly, NOT! Instagram has 500 million daily active users, out of which 80% of all users currently follow a business. It is a great visual platform to increase brand awareness and showcase products to your audience. Instagram marketing connects a brand to its audience in a personal and authentic way. Visual Promote Product/ Service Capture Attention Personal Marketing Brand Awareness #hashtag your audience