National Academy of Media and Events

EVENT MANAGEMENT INDUSTY

Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level. During academic years there are school events such as annual day functions, inter and intra school contests, sports day celebrations, followed by college and university level festivals. In the sphere of work, there are annual general meetings, exhibitions, marketing campaigns, conferences, product launches and brand development activities. Other events such as fashion shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and so on also play an important role in our life. Marketing Re-defined: Events are playing an increasingly important role in the marketing and Communications mix for all companies. Today, Event Management has become an integral part of any marketing plan. A large number of companies have already recognized the benefits of Direct marketing through events. Events are considered as a means to Launch, Advertise or Build a brand.