Whether it is a small-size company or a multinational corporation, distributing gifts among the employees is a tradition followed in every company on Diwali. This Diwali 2018, instead of gifting the regular sweet boxes, chocolates, dry fruit boxes, and sweets & namkeen combo, go for a more...
Those who run a business within a Business-to-Business (b2b) ecosystem often fear the volatility of the market, which largely depends on the behavior of the B2B buyers and some other important factors too. What makes buyer behavior unpredictable, thereby causing turbulence in B2B business,...
Marketing Automation, which is very well practiced by B2C companies, is now being extensively used by B2B companies. As per a research conducted by CMI, nowadays more than 55% companies are using marketing automation and empowering their marketing strategies, while investing fewer effort...
Summers are here and Sun with all its might is ready to tan, sweat and dehydrate you. To trim down the discomfort caused by scorching sun and hot waves you need a lot of cool products including a soothing range of dresses for summers. While summer gives you ample scope to experiment with...
Exports business forms a major part of a country’s GDP and has a number of benefits in store for the businesses that trade internationally. However, due to the complications and risks associated with trading in countries with different legal, financial, and cultural systems, many busines...
Establishing a small business may be easy but ensuring steady growth is a big challenge for the entrepreneurs. With limited funds and human capital, small business has to manage several business operations, stay competitive, and scale the performance. Apart from these, there are other ch...
Competition is radically rising amongst SME, and every enterprise is slogging to gain a competitive edge. They are incorporating various strategies like information technology strategy, innovation strategy, niche strategy, cluster strategy, and network strategy to survive in the digital ...
As per a Frost & Sullivan report, the B2B e-commerce market is set to touch a whopping 6.7 trillion USD by the end of 2020. Every business player is focusing on the top B2B e-commerce platforms, to clutch lucrative gains from this booming market. But just selecting the best B2B e-commerc...
A look around and one can find thousands of startups following the B2C business model. With so many businesses to compete with for the same set of consumers, growing and scaling in a consumer-serving venture can pose a challenge for the businesses. Unlike B2C culture, B2B e-commerce is i...
Educating, reasoning, personalizing, and tapping on the advocates and influencers of industry are considered the key drivers of B2B sales success. But beyond the bounds of these rational and logical drivers, behind the curtains, it is the human approach that is significantly influencing ...
In-depth research, rational analysis, and competitive analysis are believed to be the key influencers of any purchase. But secretly orchestrating all these key influencers and manipulating any purchase decision are the emotions of the buyers. No matter how much we believe that purchase d...
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