B2B

The Best Business Opportunities for 2020

In: B2B Last Updated: 2019-09-17

The frequency of change in the business world is faster than ever these days; all thanks to globalization and digital technology. Any change in the demand and supply affects different segments of the market including the B2B industry. The attributes of the most successful businesspersons...

The Economic Slowdown in India & its Impact on B2B

In: B2B Last Updated: 2019-08-23

With the ever-changing market scenario and industrial conflicts, the Indian economy is currently facing its worst phase. The Indian economy is witnessing a significant decrease in various fields that are the most important factors in this slowdown phase. Many economy trailblazers have qu...

5 Reasons Why B2B Companies Need Marketing Automation

In: B2B Last Updated: 2018-08-31

Marketing Automation, which is very well practiced by B2C companies, is now being extensively used by B2B companies. As per a research conducted by CMI, nowadays more than 55% companies are using marketing automation and empowering their marketing strategies, while investing fewer effort...

Business-To-Business Marketplace: A Boon for Small Businesses

In: B2B Last Updated: 2018-05-23

Establishing a small business may be easy but ensuring steady growth is a big challenge for the entrepreneurs. With limited funds and human capital, small business has to manage several business operations, stay competitive, and scale the performance. Apart from these, there are other ch...

5 B2B E-Commerce Trends to Watch in 2018

In: B2B Last Updated: 2018-04-23

As per a Frost & Sullivan report, the B2B e-commerce market is set to touch a whopping 6.7 trillion USD by the end of 2020. Every business player is focusing on the top B2B e-commerce platforms, to clutch lucrative gains from this booming market. But just selecting the best B2B e-commerc...

5 Trends That Will Change The Face of B2B Marketing In 2018

In: B2B Last Updated: 2017-12-29

The evolution of the digital world has changed the way B2B marketers think, plan and work. Incessant progression in the online ecosystem is significantly influencing the decision-making process of B2B marketing strategies and activities.In fact, B2B marketing has now, almost entirely, mo...

To Go Or Not To Go Digital: Decoding A B2B Buyer Persona

In: B2B Last Updated: 2017-11-30

A lot has changed with time in the B2B e-commerce ecosystem. While the vendors have become more attentive to the buyer needs, the B2B buyer has grown more demanding and complicated. To understand the changing dynamics of digitized B2B sales, it is indispensable to decipher how the mind o...

Understanding The Modern B2B Buyer

In: B2B Last Updated: 2017-03-30

C-Suite Executives have always been considered the “Holy Grail” for B2B marketers. However, times have changed now. A study in 2014 proved that nearly 50% of all the B2B researchers are the millennials, which is a 70% increase from the 2012 study. These millennials are those modern buyers wh...

How IOT Advancements are Helping B2B Marketers?

In: B2B Last Updated: 2016-09-05

From the watch wrapped around your wrist to the shoes in your feet; the internet has slowly integrated into every silo of our life. Not just that, the applications of internet are deeply rooted in the practices of different marketing firms and the entrepreneurs are making millions from them....

Why Your Start-up Needs B2B Model And How To Begin?

In: B2B Last Updated: 2016-08-22

Do you want to start your own business? If the answer is yes, then starting a business that grows by helping the other businesses is worth giving a try. B2B model for start-ups might not appear the easy way out; however, the returns can pay the business back heavily. With a bit of right guid...

The Benefits of Buyers Personas in B2B Business

In: B2B Last Updated: 2016-07-28

Getting yourself aligned on the same path where the buyers are may be difficult for you. Here arises a need for you to know the buying behavior (personas) of your customers. Things which become important for you to know about your customers are:To know who your customers areTo ...

How to Boost Your B2B Business Through Online Network?

In: B2B Last Updated: 2016-07-19

Up to a few years ago, B2B sellers and buyers made business deals mainly through physical interaction. But now the physical interaction has lost its value up to a large extent, just because of the overwhelming virtual interaction.Most buyers are continuously heading towards the virtu...

7 Effective Benefits of B2B Trade Portals For Marketing And Business Development

In: B2B Last Updated: 2016-06-28

From the boring traditional brick and mortar stores to the intuitive and interactive B2B trade portals; the B2B world has grown manifold since the integration of internet into every aspect of business. Where the sellers are leveraging upon these trade portals to expand their reach and ga...

How to Become An Extraordinary B2b Buyer or Seller of the New Generation?

In: B2B Last Updated: 2016-06-21

10,000 baby boomers are retiring each day (in the U.S) handling down the reins to the next generation. And the next generation needs to be equipped with some additional skills because of its changing and more complex role. The change in the role occurs as B2B is rushing towards “digital”...