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Marketing Automation, which is very well practiced by B2C companies, is now being extensively used by B2B companies. As per a research conducted by CMI, nowadays more than 55% companies are using marketing automation and empowering their marketing strategies, while investing fewer effort...
Establishing a small business may be easy but ensuring steady growth is a big challenge for the entrepreneurs. With limited funds and human capital, small business has to manage several business operations, stay competitive, and scale the performance. Apart from these, there are other ch...
As per a Frost & Sullivan report, the B2B e-commerce market is set to touch a whopping 6.7 trillion USD by the end of 2020. Every business player is focusing on the top B2B e-commerce platforms, to clutch lucrative gains from this booming market. But just selecting the best B2B e-commerc...
A lot has changed with time in the B2B e-commerce ecosystem. While the vendors have become more attentive to the buyer needs, the B2B buyer has grown more demanding and complicated. To understand the changing dynamics of digitized B2B sales, it is indispensable to decipher how the mind o...
C-Suite Executives have always been considered the “Holy Grail” for B2B marketers. However, times have changed now. A study in 2014 proved that nearly 50% of all the B2B researchers are the millennials, which is a 70% increase from the 2012 study. These millennials are those modern buyers wh...
From the watch wrapped around your wrist to the shoes in your feet; the internet has slowly integrated into every silo of our life. Not just that, the applications of internet are deeply rooted in the practices of different marketing firms and the entrepreneurs are making millions from them....
Do you want to start your own business? If the answer is yes, then starting a business that grows by helping the other businesses is worth giving a try. B2B model for start-ups might not appear the easy way out; however, the returns can pay the business back heavily. With a bit of right guid...
Getting yourself aligned on the same path where the buyers are may be difficult for you. Here arises a need for you to know the buying behavior (personas) of your customers. Things which become important for you to know about your customers are:
Up to a few years ago, B2B sellers and buyers made business deals mainly through physical interaction. But now the physical interaction has lost its value up to a large extent, just because of the overwhelming virtual interaction.
Most buyers are continuously heading towards the virtu...
Do you know that 90% of the business buyers rely on the internet for fulfilling their business requirements and the direct contact with suppliers is made only until 57 percent of the purchase process is complete? That is why, even if your business is rolling in splendid revenue every yea...
The fresh year is just around the corner and it is the time to look back and see how well the organizations have fared in the last year and what are their resolutions for the coming year. If you notice the new and digitally-adept world of B2B sales and marketing, it was exceedingly ruled b...
Gone are the days when buying a car was a dream come true. Nowadays cars have become an integral part of the human life. Most of you might feel that maintaining a car is more difficult than buying one; the reason being the sky-rocketing prices of auto parts. Car Parts replacements are one of ...
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