With the continuous and rapid progression of technology in all industries, online presence has begun to play an progressively larger role in business, and it is vital that companies look at their current digital presence, and adjust it to best suit where their company is going, and how to optimally involve with their target market. Your customers and clients want access to information about your business offering when they need it, and theyre accessing it through a variety of different devices. The significant word to note here, is relevancy. Relevancy is key in two ways; brands need to stay relevant to their target market by constructing a digital presence, and they also need to ensure that the channels they live on are relevant to the brand