Aura

Malad East, Mumbai, Maharashtra

About Us
Born and brought up in a Punjabi family with a military background from Chandigarh, Niti Bothra has lived across the length and breadth of India. Professionally pursued a career that thereafter took her across the globe before marrying into a Marwari family with strong roots in Bikaner, Rajasthan.

Indian heritage & culture is imbibed in her being. Giving expression to her culturally rich experience, Niti Bothra launched her brand Label Niti Bothra in 2015, a confluence of contemporary styling and Indian craftsmanship.

The Label is known for its use of luxurious natural fabrics, handpicked embroideries, signature prints and traditional silhouettes with a hint of modernity.